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Consumer Behavior

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Consumer Behavior
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DISTANCE EDUCATION

Faculty of Management
Multimedia University

COURSEWORK BOOKLET
TRIMESTER 2, ACADEMIC YEAR 2011/2012

COMPENSATION AND BENEFITS

SUBJECT CODE

BCB2844

INSTRUCTIONS TO THE STUDENTS

1. Please read this Coursework Booklet thoroughly.

2. The Instructions are stated in detail in this booklet and must be observed. Late assignments will be penalized. The ‘water-marked’ date on the envelope of the assignment send in by students will be taken as the date of posting.

3. The course-schedule is included in here. You are to follow the course outline stated in this Coursework Booklet.

1.0 Instructor Biodata

Dr. Chew Kok Wai, Faculty of Management, Multimedia University.
Room: 3029 (3rd Floor)
Tel: 03 – 8312 5727
Fax: 03 - 8312 5590
Email: kwchew@mmu.edu.my

Consultation Hours:

Wednesday: 1.00pm – 3.00pm
Thursday: 4.00pm – 6.00pm

Dr. Chew Kok Wai is an Associate Professor, Faculty of Management, Multimedia University, Malaysia. He is also a Singapore Internet Research Center Associate, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore. Currently, he is the Ambassador for Malaysia, Academy of Management Human Resource Division 's Ambassadors Program. He was a Visiting Research Scholar, Indian Institute of Management, Ahmedabad, India. He earned his Bachelor of Agricultural Science (Honours) from Universiti Putra Malaysia, Master of Business Administration from Universiti Kebangsaan Malaysia, and PhD from Multimedia University.

He has published more than 40 papers in international refereed journals and conference proceedings. His research interests are multi-disciplinary. As Principal Investigator, he has completed two e-commerce research projects funded by the Ministry of Science, Technology and Innovation, Malaysia. He is currently a Co-Principal Investigator for a project entitled "Human Resource



References: (if there is any) f. Appendix (if there is any) 7. Face to face Tutorial Quiz (10 marks) You are required to take the quiz during face to face tutorial. Questions in the quiz shall be in the essay format. 8.0 Final Examination (50 marks) Examination format: You are required to answer 4 essays.

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