Consumer Behavior
A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD Submitted by SATHYANANTHAM.U Reg No - 40909631047
of
KARPAGA VINAYAGA COLLEGE OF ENGINEERING & TECHNOLOGY
MADHURANTHAGAM (T.k) - 603308
A PROJECT REPORT Submitted to the
FACULTY OF MANAGEMENT STUDIES
In partial fulfillment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION IN
MARKETING MANAGEMENT ANNA UNIVERSITY:: CHENNAI 600 025 JUNE 2011
ANNA UNIVERSITY: CHENNAI 600 025
BONAFIDE CERTIFICATE
Certified that this project report “A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD”is the bonafide work of “MR.SATHYANANTHAM.U” who carried out the project work under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
SIGNATURE SIGNATURE
HEAD OF THE DEPARTMENT SUPERVISOR
Karpaga Vinayaga College of Engineering & Technology
G.S.T.Road, Karpaga Vinayaga Nagar,
Chinnakolambakkam,
Palayanoor Post,
Madhuranthagam (T.K),
Kancheepuram District – 603308.
Karpaga Vinayaga College of Engineering & Technology
G.S.T.Road, Karpaga Vinayaga Nagar,
Chinnakolambakkam,
Palayanoor Post,
Madhuranthagam (T.K),
Kancheepuram District – 603308.
Internal Examiner External Examiner
Submitted to the university viva – voce held on ________________________
DECLARATION
I, SATHYANANTHAM.U, hereby declare that this project entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD” has been prepared under the guidance of MS.R.G.NITHYA, faculty, Department of Management Studies Karpaga vinayaga College of
of
KARPAGA VINAYAGA COLLEGE OF ENGINEERING & TECHNOLOGY
MADHURANTHAGAM (T.k) - 603308
A PROJECT REPORT Submitted to the
FACULTY OF MANAGEMENT STUDIES
In partial fulfillment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION IN
MARKETING MANAGEMENT ANNA UNIVERSITY:: CHENNAI 600 025 JUNE 2011
ANNA UNIVERSITY: CHENNAI 600 025
BONAFIDE CERTIFICATE
Certified that this project report “A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD”is the bonafide work of “MR.SATHYANANTHAM.U” who carried out the project work under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
SIGNATURE SIGNATURE
HEAD OF THE DEPARTMENT SUPERVISOR
Karpaga Vinayaga College of Engineering & Technology
G.S.T.Road, Karpaga Vinayaga Nagar,
Chinnakolambakkam,
Palayanoor Post,
Madhuranthagam (T.K),
Kancheepuram District – 603308.
Karpaga Vinayaga College of Engineering & Technology
G.S.T.Road, Karpaga Vinayaga Nagar,
Chinnakolambakkam,
Palayanoor Post,
Madhuranthagam (T.K),
Kancheepuram District – 603308.
Internal Examiner External Examiner
Submitted to the university viva – voce held on ________________________
DECLARATION
I, SATHYANANTHAM.U, hereby declare that this project entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD” has been prepared under the guidance of MS.R.G.NITHYA, faculty, Department of Management Studies Karpaga vinayaga College of
Bibliography: * PHILIP KOTLER, Kevin LANE KELLER, ABRAHAM KOSHY, MITHILESHWAR Marketing Management,13th Edition, New Delhi, Pearson Education, 2008 * LEON G New Delhi, Prentice Hall of India Pvt. Ltd., 2007