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Consumer Activism and Resistance Movements

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Consumer Activism and Resistance Movements
| 2013 | | Institute of management sciences |

consumerempowerment and resistance movements | |

CONSUMER MOVEMENTS:
Definition:
The consumer movement is an effort to promote consumer protection through an organized social movement which is in many places led by consumer organizations.
The terms "consumer movement" and "consumerism" are used as equivalent terms in much writing. The traditional use of the term "consumerism" still practiced by contemporary consumer organizations refers to advancing consumer protection and can include legislators passing consumer protection laws, regulators policing these laws, educators who teach consumer policy, product testers who measure the extent to which products meet standards, cooperative organizations which supply products and services mindfully of consumer interest, as well as the consumer movement itself. The term "consumer movement" refers to only nonprofit advocacy groups and grassroots activism to promote consumer interest by reforming the practices of corporations or policies of government, so the "consumer movement" is a subset of the discipline of "consumerism".
HISTORY:
Unsafe at Any Speed: The Designed-In Dangers of the American Automobile by Ralph Nader, published in 1965, detailing resistance by car manufacturers to the introduction of safety features, like seat belts, and their general reluctance to spend money on improving safety. It was a pioneering work, openly polemical but containing substantial references and material from industry insiders. It made Nader a household name and initiated the concepts of consumer empowerment and resistance movements.
CONSUMER RESISTANCE MOVEMENTS:
Against Telenor:
The Norwegian telecom giant, Telenor, earned a very bad name in the Pakistani religious circles, and suffered extremist attacks on company franchises due to the company’s association with Nordic countries following publication of the blasphemous

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