Conformity Research
Peña, Karl Lenin C.
Conformity based on Filipino Socio Cultural Values through Social Networking Site
Objectives
1. To observe conformity based on Filipino socio cultural values through social networking site, specifically facebook.
2. To relate identification, peer pressure and interest as Filipino socio cultural values on conformity.
Introduction
On this activity, the experimenter is trying to conduct a social experiment about Conformity based on Filipino Socio cultural Values through social networking site. Conformity is a major aspect of our everyday social world; without it, it would be difficult for people to know what to expect. Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group. Also, it is the act of matching attitudes, beliefs, and behaviors to what individuals perceive is normal of their society or social group. This influence occurs in small groups and society as a whole, and may result from subtle unconscious influences, or direct and overt social pressure. (Jenness, 1932).
The popularity of social networking sites in the Philippines can be traced in the Filipinos’ culture of “friends helping friends.” For Filipinos, their friends and who they know can become more valuable than money, especially when what they need can be achieved through nepotism, favoritism, and friendship among others. (Liao, Jerry, 2008). One example of these social networking site is Facebook. In facebook, a user is being notified on the latest updates and status of each his/her network of friends. Also, a user can write a note or blog, and has the option whether to comment on or like a certain post.
Filipino values, for the most part, centered at maintaining social harmony, motivated primarily by the desire to be accepted within a group. The main sanction against diverging from these values are the concepts of “Hiya”, roughly translated as ‘a sense of shame’, and “Amor propio” or
Conformity based on Filipino Socio Cultural Values through Social Networking Site
Objectives
1. To observe conformity based on Filipino socio cultural values through social networking site, specifically facebook.
2. To relate identification, peer pressure and interest as Filipino socio cultural values on conformity.
Introduction
On this activity, the experimenter is trying to conduct a social experiment about Conformity based on Filipino Socio cultural Values through social networking site. Conformity is a major aspect of our everyday social world; without it, it would be difficult for people to know what to expect. Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group. Also, it is the act of matching attitudes, beliefs, and behaviors to what individuals perceive is normal of their society or social group. This influence occurs in small groups and society as a whole, and may result from subtle unconscious influences, or direct and overt social pressure. (Jenness, 1932).
The popularity of social networking sites in the Philippines can be traced in the Filipinos’ culture of “friends helping friends.” For Filipinos, their friends and who they know can become more valuable than money, especially when what they need can be achieved through nepotism, favoritism, and friendship among others. (Liao, Jerry, 2008). One example of these social networking site is Facebook. In facebook, a user is being notified on the latest updates and status of each his/her network of friends. Also, a user can write a note or blog, and has the option whether to comment on or like a certain post.
Filipino values, for the most part, centered at maintaining social harmony, motivated primarily by the desire to be accepted within a group. The main sanction against diverging from these values are the concepts of “Hiya”, roughly translated as ‘a sense of shame’, and “Amor propio” or
References: Evelyn Miranda-Feliciano, Filipino Values and Our Christian Faith (MAndaluyong, Metro Manila: OMF Literature Inc., 1990) F, Landa Jocano, Filipino Value System: A Cultural Definition (Metro Manila: Punland Research House Inc., 1997) Kelman, H. (1958). "Compliance, identification, and internalization: Three processes of attitude change". Journal of Conflict Resolution Sherif, M. (1936). The psychology of social norms. New York http://en.wikipedia.org/wiki/Obedience_%28human_behavior%29