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Comunicare
UNIVERSITATEA DIN BUCUREŞTI
Facultatea de Litere

Secţia de Comunicare şi Relaţii Publice

LUCRARE DE DIPLOMĂ

Absolvent: Coord. ştiinţific:

x Lector dr. Cristina Bogdan

Bucureşti

iunie 2011

Comunicarea non-verbală

prin

vestimentaȚie Și cromatică

CUPRINS

I. Introducere....................................................................................................................4-5

II. Capitolul I Scurt istoric al evoluției vestimentației.......................................................6-10

III. Capitolul II Elementele comunicării non-verbale din perspectiva vestimentației......11-22

IV. Capitolul III Semiotica vestimentației și a cromaticii.................................................23-34

V. Capitolul IV Brandul vestimentar – implicații în comunicarea socială......................35-42

VI. Capitolul V Studiu de caz – Comunicare non-verbală în vestimentația tinerilor........43-56

VII. Capitolul VI Concluzii................................................................................................57-60

VIII. Bibliografie

IX. Anexe........................... I-XX

I. Introducere

Această lucrare este un proiect universitar, profesional și personal deopotrivă și își propune să prezinte aspecte teoretice și practice din zona comuncării non-verbale și a implicațiilor acesteia în viața de zi cu zi a oamenilor de ieri și de azi.

Știm că “La început a fost cuvântul” și mai știm că “O imagine face cât o mie de cuvinte”. Între aceste două parabole ale existenței noastre ne definim ca oameni și ca societate. Ce vorbim este o parte a mesajului nostru către ceilalți, iar ceea ce comunică trupul nostru este o altă parte, cel puțin la fel de importantă: mimică, gesturi, atitudine, mișcare, expresivitate, aspect – toate acestea sunt elemente definitorii ale brandului personal, în continuă afirmare și transformare.

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