Competitive Edge of Vodafone's Strategy
Competitive edge of Vodafone's strategy
Introduction:
This report will explore the strategic analysis of Vodafone Plc, a world's biggest mobile network. Firstly, history of Vodafone will be explained. Secondly, external environment will be examined with the help of PESTLE analysis. Thirdly, internal environment will be analyzed for the various key strategies. Fourthly, Vodafone's competitive situation explained with the help of SWOT analysis and finally conclusion about Vodafone strategy with regards to competitors will be drawn for current situation.
Company History:
Vodafone was established as a subsidiary company of Racal Electronic Plc in 1984 in Newbury, London. The company has less than 50 employees at that time. Vodafone is the first cellular network launch in the UK. It was floated in the stock exchange in October 1988. The first digital (GSM) mobile phone service was launched in the UK by Vodafone in 1991. With loads of value added services Vodafone progressed and expand rapidly as specified on the website www.vodafone.com. In 1999 Vodafone became second largest company in the FTSE 100.
Vodafone strategies for acquisitions, collaborations and merger helped to become largest mobile telecommunication company in the world in 2000. Annual report of 31st March 2006 shows that the group had 186.8 million proportionate customer and 553 million venture customer (pre-paid) in its subsidiaries, joint ventures, associates and investments with the turnover of $ 64,470 m. Today Vodafone has ownership interest in 27 countries across 5 continents and partner networks in further 33 countries.
External Environments:
PESTLE Analyses
Hollensen (2003) states that the frame work of PESTLE has been used to evaluate the Vodafone's competitiveness in global mobile network and anticipates changes. PESTLE analysis measures a business market and potential according to external factors. It involves Political, Economical, Social, Technical, Legal and Environmental factors in
Introduction:
This report will explore the strategic analysis of Vodafone Plc, a world's biggest mobile network. Firstly, history of Vodafone will be explained. Secondly, external environment will be examined with the help of PESTLE analysis. Thirdly, internal environment will be analyzed for the various key strategies. Fourthly, Vodafone's competitive situation explained with the help of SWOT analysis and finally conclusion about Vodafone strategy with regards to competitors will be drawn for current situation.
Company History:
Vodafone was established as a subsidiary company of Racal Electronic Plc in 1984 in Newbury, London. The company has less than 50 employees at that time. Vodafone is the first cellular network launch in the UK. It was floated in the stock exchange in October 1988. The first digital (GSM) mobile phone service was launched in the UK by Vodafone in 1991. With loads of value added services Vodafone progressed and expand rapidly as specified on the website www.vodafone.com. In 1999 Vodafone became second largest company in the FTSE 100.
Vodafone strategies for acquisitions, collaborations and merger helped to become largest mobile telecommunication company in the world in 2000. Annual report of 31st March 2006 shows that the group had 186.8 million proportionate customer and 553 million venture customer (pre-paid) in its subsidiaries, joint ventures, associates and investments with the turnover of $ 64,470 m. Today Vodafone has ownership interest in 27 countries across 5 continents and partner networks in further 33 countries.
External Environments:
PESTLE Analyses
Hollensen (2003) states that the frame work of PESTLE has been used to evaluate the Vodafone's competitiveness in global mobile network and anticipates changes. PESTLE analysis measures a business market and potential according to external factors. It involves Political, Economical, Social, Technical, Legal and Environmental factors in
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