competition & strategy
NATIONAL COLLEGE OF BUSINESS ADMINISTRATION AND ECONOMICS
COMPTITION AND STRATEGY
contents
OLPER’S MILK
Olper's Milk is ultra-heat treated to carefully preserve its rich creamy thickness. The country's leading all-purpose standardized UHT processed milk, Olper's Milk is sheer indulgence in every sip and is backed by its high nutrition content and invigorating freshness that have become synonymous with the Olper's brand.
Widely favored for its fresh wholesome taste and full-cream richness, Olper's has steadily emerged as the leading dairy product in the market since its launch in 2006 after gaining preference over other established brands and securing a loyal consumer base all across Pakistan.
Available in 4 SKUs of 200 ml, 500ml, 1000 ml and 1500 ml value packs, today Olper's combines nutrition, value and taste to deliver an unforgettable consumer experience to every individual within every house-hold where the day begins with Olper's.Full Cream Richness.
Olper’s has collaborated with Cowan Singapore on the re-design of Olper’s milk. Cowan is an international agency with a diverse client base of dairy brands. They found to be diligent, cooperative and strategic in their approach.
Olper’s
Olper’s has been a trendsetter in the industry since the inception of the brand. The lifecycle for the brand dictated a shakeup at this point in time to keep the message fresh and relevant.
Consumers are becoming more aware every day and are demanding more choices and innovation when it comes to different products, especially in the area of packaging. Every category is launching new packaging formats and designs trying to keep up with a rapidly evolving consumer which is why you see a very different shelf today compared to 10 years ago. If a brand wants to stay alive and relevant today they have to keep the packaging up to date.
COMPTITION AND STRATEGY
contents
OLPER’S MILK
Olper's Milk is ultra-heat treated to carefully preserve its rich creamy thickness. The country's leading all-purpose standardized UHT processed milk, Olper's Milk is sheer indulgence in every sip and is backed by its high nutrition content and invigorating freshness that have become synonymous with the Olper's brand.
Widely favored for its fresh wholesome taste and full-cream richness, Olper's has steadily emerged as the leading dairy product in the market since its launch in 2006 after gaining preference over other established brands and securing a loyal consumer base all across Pakistan.
Available in 4 SKUs of 200 ml, 500ml, 1000 ml and 1500 ml value packs, today Olper's combines nutrition, value and taste to deliver an unforgettable consumer experience to every individual within every house-hold where the day begins with Olper's.Full Cream Richness.
Olper’s has collaborated with Cowan Singapore on the re-design of Olper’s milk. Cowan is an international agency with a diverse client base of dairy brands. They found to be diligent, cooperative and strategic in their approach.
Olper’s
Olper’s has been a trendsetter in the industry since the inception of the brand. The lifecycle for the brand dictated a shakeup at this point in time to keep the message fresh and relevant.
Consumers are becoming more aware every day and are demanding more choices and innovation when it comes to different products, especially in the area of packaging. Every category is launching new packaging formats and designs trying to keep up with a rapidly evolving consumer which is why you see a very different shelf today compared to 10 years ago. If a brand wants to stay alive and relevant today they have to keep the packaging up to date.