Competition in the Bottle Water Industry
“Every living thing is created of water”(The Quran) the bottle water industry is by far the most growing industry and it seems to be looking better and better for the future. Water is a noccessity for every living thing to survive on this planet, it gives us energy, endurance, it cleans out our system and it makes us strong for any competition. The reason the industry is succeeding in such a high rate because of the keys to success factors . in the bottle of water industry there is variety of keys to success factors which include technology key success factors the distribution success factors ,marketing success factors and other success factors that make the industry strong and be successful. The main important thing in the industry is the purity of the water , where is it coming from,? What does it contain? Its it carbonated. Even though a lot of soft drinks have been sold for a long period of time , the customers are becoming aware of what they drink and put inside there bodies., more and more customers are shifting there focus to bottled water. Customers are concerned with to much sugar and other nutritions inside there drinks, these concerns have led them to consume bottled water. More and more people are becoming aware of their health and lifestyle and are improving there need for hydration. More people believe that drinking more water improves there well being and gives them more energy and makes there whole outlook better. Chemical water that comes from the tap water is a huge problem in the united states , the water is full of filth and it contains chloride which has side effects of memory loss. The bottled water is more pure and clean also bottled water meets the requirement of FDA and EPA. The safety is the key to drinking healthy and clean water and every individual is cautious of his safety. Bottled water can be found at any location it is sold every where. Convenience is the key to buying bottled water people are always in need of water and it is at