Comparison of Uk and China’s Bicycle Markets
Comparison of UK and China’s Bicycle markets
1. Introduction:
With the advent of the improvisation of technology in the transport, communication and information transfer like internet, the providence of the small businesses and large scale businesses as well was greatly changed in the last five decades. The pursuit for the expansion of market place is no longer limited to a place or country but it has become a global competition. Besides, it was reported that the world trade expansion has been 20 times compared to its business in 1950, and overcame the world’s output by six and a half times in 2001 (WTO, 2001). Especially the small businesses were reported to have increased their cross-border investments, which are directly responsible for the massive increase in the outflow of FDI annually from $25 billion (1975) to $1.3 trillion (2000) setting up a record (UN, 2001).
Globalization of business, did not only brought the advantages but also raised a number of ethical issues mainly among the cross cultural and cross border investments. Moreover, the problems arising from the ethics involving the international marketing were all found to be closely related. In order to manage these issues in a fair manner universal ethical norms and regulations were formed since the global economy has been dependant on the millions of working people abroad in various departments for the last few years. The present study aims to compare and contrast the bicycle marketing environments of the both United Kingdom and China and critically examines the strategies adopted by both the countries. Based on the study, an attempt to suggest a preferred strategy for their marketing for the coming years is carried out.
1.1 Bicycle industry
The market for bicycle industry has gone through a lag phase with the advent of the sophisticated and ever improving motor cars globally. However, there was resurgence for the bicycle industries in the western world in the last decade with the
1. Introduction:
With the advent of the improvisation of technology in the transport, communication and information transfer like internet, the providence of the small businesses and large scale businesses as well was greatly changed in the last five decades. The pursuit for the expansion of market place is no longer limited to a place or country but it has become a global competition. Besides, it was reported that the world trade expansion has been 20 times compared to its business in 1950, and overcame the world’s output by six and a half times in 2001 (WTO, 2001). Especially the small businesses were reported to have increased their cross-border investments, which are directly responsible for the massive increase in the outflow of FDI annually from $25 billion (1975) to $1.3 trillion (2000) setting up a record (UN, 2001).
Globalization of business, did not only brought the advantages but also raised a number of ethical issues mainly among the cross cultural and cross border investments. Moreover, the problems arising from the ethics involving the international marketing were all found to be closely related. In order to manage these issues in a fair manner universal ethical norms and regulations were formed since the global economy has been dependant on the millions of working people abroad in various departments for the last few years. The present study aims to compare and contrast the bicycle marketing environments of the both United Kingdom and China and critically examines the strategies adopted by both the countries. Based on the study, an attempt to suggest a preferred strategy for their marketing for the coming years is carried out.
1.1 Bicycle industry
The market for bicycle industry has gone through a lag phase with the advent of the sophisticated and ever improving motor cars globally. However, there was resurgence for the bicycle industries in the western world in the last decade with the
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