Comparison of Marketing Strategies of Dominos Pizza
Domino’s Pizza: A Comparison and Analysis of Marketing Strategy and Financial Gains
Prepared By:
Matthew Baxter
The Pennsylvania State University
College Of Earth and Mineral Sciences
December 13, 2010
Domino’s Pizza: A Comparison and Analysis of Marketing Strategy and Financial Gains
Prepared By:
Matthew Baxter
The Pennsylvania State University
College Of Earth and Mineral Sciences
December 13, 2010
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An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry.
An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry.
Table of Contents Summary 2 Background 2 Analysis 4
Industry Profile 4
Domino’s Persona and Strategy 6
Competitive Landscape 7
2010 Quarterly Earnings 9
Consumer Reaction 9
Future Outlook: 2010 SWOT Analysis Chart 11 Conclusion 11
To: English 202D, Section 37
From: Matthew Baxter
Subject: Domino’s Pizza’s Market Strategy and Financial Gains
Date: December 13, 2010
Summary
Somewhere in Domino’s Pizza’s history the emphasis changed from taste to availability. For a time this was exactly what the company needed to achieve the number one spot in domestic pizza chain deliveries but by the early-1990s the company had outgrown its longtime commitment to deliver pizza in 30 minutes. For the next year 15 years Domino’s performed marginally until the company decided it needed a makeover. Though use of honesty and consumer opinion Domino’s proved it is possible for a company to reinvent itself and restore consumer confidence.
Background
Sitting at number 2 in gross pizza sales around the world, Domino’s Pizza serves an average of 9000 deliveries to customers
Prepared By:
Matthew Baxter
The Pennsylvania State University
College Of Earth and Mineral Sciences
December 13, 2010
Domino’s Pizza: A Comparison and Analysis of Marketing Strategy and Financial Gains
Prepared By:
Matthew Baxter
The Pennsylvania State University
College Of Earth and Mineral Sciences
December 13, 2010
-------------------------------------------------
-------------------------------------------------
An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry.
An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry.
Table of Contents Summary 2 Background 2 Analysis 4
Industry Profile 4
Domino’s Persona and Strategy 6
Competitive Landscape 7
2010 Quarterly Earnings 9
Consumer Reaction 9
Future Outlook: 2010 SWOT Analysis Chart 11 Conclusion 11
To: English 202D, Section 37
From: Matthew Baxter
Subject: Domino’s Pizza’s Market Strategy and Financial Gains
Date: December 13, 2010
Summary
Somewhere in Domino’s Pizza’s history the emphasis changed from taste to availability. For a time this was exactly what the company needed to achieve the number one spot in domestic pizza chain deliveries but by the early-1990s the company had outgrown its longtime commitment to deliver pizza in 30 minutes. For the next year 15 years Domino’s performed marginally until the company decided it needed a makeover. Though use of honesty and consumer opinion Domino’s proved it is possible for a company to reinvent itself and restore consumer confidence.
Background
Sitting at number 2 in gross pizza sales around the world, Domino’s Pizza serves an average of 9000 deliveries to customers