Comparison Mcdonalds and Burger King
McDonalds and Burger King are two separate entities with a lot of differences, but the two have been competitors for decades. In order for one to know why the two have come to compete over the years, he or she must first understand the two entities and their entirety. This paper will analyze the differences of the corporate cultures of McDonalds and Burger King, Analyze the ways in which the two have benefitted from one another’s competition, and discuss the ways in which the companies will continue to grow if their current culture would require a change. McDonalds Corporation was founded in 1955 on a simple concept that allowed the company to focus on the quality. McDonalds featured a limited menu with just burgers, fries and beverages. The concept of establishing McDonalds Corporation was very simple; the owners set out to create a taste that would be the same regardless of the location. McDonald’s core principle was “quality, service, cleanliness, and value.” In order to ensure quality, McDonalds made sure that all of the ingredients that would be used would first be test, and then they would go through the taste process, and the items wouldn’t be perfected until there was the assurance that the item fitted McDonald’s operating system. McDonalds continued to grow rapidly over time. This included advancement to already famous burgers to creating breakfast items to join its menu, over time, the concept of which the business was founded has always remained the same. The principle in which McDonalds Corporation was founded is very clear. The values of McDonalds Corporation are just as clear as its principles; McDonalds works to improve environmental performances. McDonalds have been working with keeping environmental scorecards to keep track of the use of resources to hopefully minimizing our environmental impacts. Also, McDonalds wanted to focus on providing good food, but there was also the focus on food safety. McDonalds focuses on trying to reach