Comparing Budweiser vs Absolout Advertising
Living in the Western world makes us all consumers. On a daily basis we are faced with hundreds to thousands of advertisements, which are composed of forces, strategies, tactics and forces. We often rationalize our purchases by believing that our consumerism has been derived by the products utility. Unfortunately our purchases primarily stem from the fact that we have “bought the dream” of the product, as the famous Barnum claimed. Socializing and partying are two aspects which are rampant in large portion of university students lives. Alcohol consumption is a global cultural aspect; and corporations and advertisers are to businesses which aim to capitalize on the enormous market size; the alcoholic-beverage companies spend between $1 and $2 billion each year in the print and broadcast media to advertise their products. Together they develop campaigns to entice buyers to buy their products, through synergy and tactics such as narratives, celebrity endorsements, jingles and sex. In this paper I will prove that the strategies and tactics used in the Budweiser marketing campaigns are more effective in capturing the consumerism of a university student demographic than the ones demonstrated in the Absolut marketing campaigns.
Budweiser originates from the United State s and is owned by Anheuser–Busch Traditionally Budweiser has used humorous ad campaigns, always featuring a male(s) in party atmospheres and always including several gorgeous women. Budweiser Ad’s cover numerous different Budweiser’s main demographic is males between the ages of 25-34; while there second largest is 18-24. The difference between the minimum and maximum ages listed is not that large, however the maturity level and life stages between those ages are. For this reason I feel that Budweiser has developed several products; Budweiser, Bud Light, Bud shots, and campaigns them in various ways to sell their product and it’s dream to their targeted audience. In order to advertise to their targeted
Budweiser originates from the United State s and is owned by Anheuser–Busch Traditionally Budweiser has used humorous ad campaigns, always featuring a male(s) in party atmospheres and always including several gorgeous women. Budweiser Ad’s cover numerous different Budweiser’s main demographic is males between the ages of 25-34; while there second largest is 18-24. The difference between the minimum and maximum ages listed is not that large, however the maturity level and life stages between those ages are. For this reason I feel that Budweiser has developed several products; Budweiser, Bud Light, Bud shots, and campaigns them in various ways to sell their product and it’s dream to their targeted audience. In order to advertise to their targeted