Compare and Contrast the Marketing Strategies of Li Ning
English Language Centre Cover Sheet
| Draft | X | Course Work Submission | Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment
Full Name (in pinyin) | | Yinqin Wang | English Name (optional) | | | ID Number | 1101133 | Class (e.g. Y2_EEE_A1) | Y2_BAD_A2 | Programme | Business Administration | Module Code | EAP105 | Assignment Title | Compare and contrast the marketing strategies of Li Ning domestically and internationally | Submission Deadline | 22 October 2012 before 20:00 | EAP Tutor’s Name | Jacqueline Banki | Final Word Count | 1057 | I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available on p. 31 of the current Academic Student Handbook of Xi’an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5).
With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff.
I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences.
By uploading my assignment onto ICE, I formally declare that all the above statements are true.
Scoring – For Teachers Use (teachers may change descriptor labels below as needed) | Marker | Initials | C | O | G | V | R | Final Mark | First - red pen | | | | | | | | Second - green pen | | | | | | | | Third (if needed) | | | | | | | | For Academic Office Use | Other
| Draft | X | Course Work Submission | Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment
Full Name (in pinyin) | | Yinqin Wang | English Name (optional) | | | ID Number | 1101133 | Class (e.g. Y2_EEE_A1) | Y2_BAD_A2 | Programme | Business Administration | Module Code | EAP105 | Assignment Title | Compare and contrast the marketing strategies of Li Ning domestically and internationally | Submission Deadline | 22 October 2012 before 20:00 | EAP Tutor’s Name | Jacqueline Banki | Final Word Count | 1057 | I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available on p. 31 of the current Academic Student Handbook of Xi’an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5).
With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff.
I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences.
By uploading my assignment onto ICE, I formally declare that all the above statements are true.
Scoring – For Teachers Use (teachers may change descriptor labels below as needed) | Marker | Initials | C | O | G | V | R | Final Mark | First - red pen | | | | | | | | Second - green pen | | | | | | | | Third (if needed) | | | | | | | | For Academic Office Use | Other
References: list Ad Age (2011). China 's Li-Ning Takes on Nike, Adidas With U.S. E-Commerce Site. [online] New York: Ad Age. Available from: http://adage.com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/. (Accessed 12 October 2012) Brandchannel (2012). London 2012: Success as Li-Ning 'Makes a Change ' in Olympics Strategy. [online] New York: brandchannel. Available from: http://www.brandchannel.com/home/post/2012/08/13/London-2012-Li-Ning-081312.aspx. (Accessed: 12 October 2012) China Daily (2011). Li Ning expects business to slow. [online] Beijing: China Daily. Available from: http://www.chinadaily.com.cn/bizchina/2011-01/18/content_11874065.htm. (Accessed: 12 October 2012) China Daily (2012). China 's sportswear brands nurse Olympics hangover. [online] Beijing: China Daily. Available from: http://www.chinadaily.com.cn/business/londongames/2012-07/02/content_15542591.htm. (Accessed: 12 October 2012) Voight, J. (2012). Video Is Lifeblood of Li-Ning 's 'New China ' Sneaker Launch. [online] Charlotte: ClickZ. Available from: http://www.clickz.com/clickz/news/2166538/video-lifeblood-li-nings-china-sneaker-launch. (Accessed: 12 October 2012) Warc (2011). Li-Ning plans global push. [online] London: Warc. Available from: http://www.warc.com/Content/News/Li-Ning_plans_global_push.content?ID=e7907838-2cd7-4859-ae44-f1695abdbd52&q. ( Accessed: 12 October 2012) Wang, W. (2012). Li Ning rejoins race in children 's wear market. [online] Beijing: China Daily. Available from: http://www.chinadaily.com.cn/business/2012-05/12/content_15276320.htm. (Accessed: 12 October 2012)