Comparaison of Two Ceos
INTRODUCTION
Leaders can be considered as people who inspire the others in their attitudes and their behavior towards the achievement of a goal. Nowadays, leaders play big roles in our organizations. Indeed, a good leadership guaranties efficiency and effectiveness in the organization. In this report, we are going to talk about two Chief Executive Officers (CEO). The CEOs of Starbucks Coffee Co and PepsiCo, who are respectively, Howard Schultz and Indra Nooyi.
Starbucks Coffee Co. has been created in 1996 in Seattle, and then many years later opened a store in Tokyo and now, count more than 16,000 stores in 50 countries. It is one of the leading companies of coffee area in the world[1] while PepsiCo, a company that employs 198,000 employees with annual revenue of 43 billion dollars is one of the biggest worldwide company in the food, beverage and snack sector. Its portfolio of products is available in more than 200 countries with brands like Tropicana (juices), quarter food, and more…[2] According to the Fortune 500 magazine, contributed to increase the global revenue of this company of 12% from 2006 to 2007.
Now, let’s compare the leadership style of Nooyi and Schultz and link them to the leadership theories learned in Leadership and Organizational behavior.
EXECUTIVE SUMMARY
Both Chief Executive Officers’ leadership styles are different. Indeed, Ms Nooyi, the CEO of PepsiCo has a style which can be linked to the transformational and charismatic leadership theories, while I associate the transactional leadership and the theory of Path-goal to the leadership style of the Starbucks Coffee Co’s CEO, Mr. Howard Schultz.
I am going to describe those leadership theories in order explain why I have associated them to our respective CEOs’ leadership styles in this report, and put in opposition the transactional leadership and transformational leadership.
LITERATURE REVIEW
How can we define the term
Leaders can be considered as people who inspire the others in their attitudes and their behavior towards the achievement of a goal. Nowadays, leaders play big roles in our organizations. Indeed, a good leadership guaranties efficiency and effectiveness in the organization. In this report, we are going to talk about two Chief Executive Officers (CEO). The CEOs of Starbucks Coffee Co and PepsiCo, who are respectively, Howard Schultz and Indra Nooyi.
Starbucks Coffee Co. has been created in 1996 in Seattle, and then many years later opened a store in Tokyo and now, count more than 16,000 stores in 50 countries. It is one of the leading companies of coffee area in the world[1] while PepsiCo, a company that employs 198,000 employees with annual revenue of 43 billion dollars is one of the biggest worldwide company in the food, beverage and snack sector. Its portfolio of products is available in more than 200 countries with brands like Tropicana (juices), quarter food, and more…[2] According to the Fortune 500 magazine, contributed to increase the global revenue of this company of 12% from 2006 to 2007.
Now, let’s compare the leadership style of Nooyi and Schultz and link them to the leadership theories learned in Leadership and Organizational behavior.
EXECUTIVE SUMMARY
Both Chief Executive Officers’ leadership styles are different. Indeed, Ms Nooyi, the CEO of PepsiCo has a style which can be linked to the transformational and charismatic leadership theories, while I associate the transactional leadership and the theory of Path-goal to the leadership style of the Starbucks Coffee Co’s CEO, Mr. Howard Schultz.
I am going to describe those leadership theories in order explain why I have associated them to our respective CEOs’ leadership styles in this report, and put in opposition the transactional leadership and transformational leadership.
LITERATURE REVIEW
How can we define the term