Company Introduction Mkt 500
Company Introduction, Market Segmentation, and Product Positioning
Service Description and Situational Analysis
In the competitive business environment, organizations have to deal with the complexity of rising customer expectations and greater workspace demands. Managers of any organization are challenged with the need to continually motivate employees to sustain high levels of customer satisfaction. According to Stershic, author of the book “Taking Care of the People Who Matter Most, the employees are truly the most powerful medium for conveying the brand to customers (Stershic, 2008).
Employer sponsored wellness programs have been on the rise in recent years; according to a survey conducted to 361 organizations in the Chicago area by the Rush University Medical Center, the organizations are highly interested in engaging employees in healthier behaviors by encouraging healthier lifestyle habits. The organizations are realizing that implementing wellness initiatives has the potential to boost productivity and reduce indirect medical costs (Rush University Medical Center, 2012). Organizations such as Johnson & Johnson have embraced health and wellness programs towards reducing risks such as unhealthy eating, physical inactivity, and obesity among their employees, using these programs to establish company-wide performance goals (Johnson & Johnson, 2012).
This philosophy of caring for employees is the cornerstone of The Magnificent Mile of Wellness. The Magnificent Mile of Wellness is a Chicago-based company providing leisure, wellness, and recreational services for the employees of our corporate partners. The company’s strategic mission is to provide a secure, comfortable, and relaxed environment in which corporate employees can have a place to take advantage of on their lunch times and/or breaks by engaging in activities that will assist in relieving the stress associated with their personal and work environments, as well as promoting a healthier way
Service Description and Situational Analysis
In the competitive business environment, organizations have to deal with the complexity of rising customer expectations and greater workspace demands. Managers of any organization are challenged with the need to continually motivate employees to sustain high levels of customer satisfaction. According to Stershic, author of the book “Taking Care of the People Who Matter Most, the employees are truly the most powerful medium for conveying the brand to customers (Stershic, 2008).
Employer sponsored wellness programs have been on the rise in recent years; according to a survey conducted to 361 organizations in the Chicago area by the Rush University Medical Center, the organizations are highly interested in engaging employees in healthier behaviors by encouraging healthier lifestyle habits. The organizations are realizing that implementing wellness initiatives has the potential to boost productivity and reduce indirect medical costs (Rush University Medical Center, 2012). Organizations such as Johnson & Johnson have embraced health and wellness programs towards reducing risks such as unhealthy eating, physical inactivity, and obesity among their employees, using these programs to establish company-wide performance goals (Johnson & Johnson, 2012).
This philosophy of caring for employees is the cornerstone of The Magnificent Mile of Wellness. The Magnificent Mile of Wellness is a Chicago-based company providing leisure, wellness, and recreational services for the employees of our corporate partners. The company’s strategic mission is to provide a secure, comfortable, and relaxed environment in which corporate employees can have a place to take advantage of on their lunch times and/or breaks by engaging in activities that will assist in relieving the stress associated with their personal and work environments, as well as promoting a healthier way
References: Aon Center. (2012). The Neighborhood. Retrieved July 2012, from Aon Center: http://www.aoncenter.info/main.cfm?pid=yourneighborhood&img=restaurants&sid=neighborhood&CFID=10067815&CFTOKEN=33966539 Bureau of Labor Statistics. (2012, July). Employee Benefits in the United States – March 2012. Retrieved August 2012, from Bureau of Labor Statistics: http://www.bls.gov/ncs/ebs/sp/ebnr0018.pdf Bureau of Labor Statistics. (2012, February). Employment Projections: 2010-2020 Summary. Retrieved July 2012, from Bureau of Labor Statistics: http://bls.gov/news.release/ecopro.nr0.htm Economic Census. (2012, Jun). Economic Census. Retrieved July 2012, from United States Census Bureau: http://www.census.gov/econ/census/snapshots_center/ Explore Chicago. (2012). Millennium Park. Retrieved July 2012, from Exmplore Chicago: http://explorechicago.org/city/en/millennium.html Johnson & Johnson. (2012). Employee Health and Wellness . Retrieved August 2012, from Johnson & Johnson: http://www.jnj.com/responsibility/ESG/Social/Our_Employees/Health_and_wellness Rush University Medical Center. (2012, March). Employer-Sponsored Wellness Programs on the Rise. Retrieved August 2012, from Rush University Medical Center: http://www.rush.edu/webapps/MEDREL/servlet/NewsRelease?id=1572 Stershic, S. F. (2008). Taking Care of the People Who Matter Most. US Census Bureau. (2012, June). County Business and Demographics. Retrieved July 2012, from US Census Bureau: http://www.census.gov/cbdmap/ US Department of Health & Human Services . (2012). Regulations. Retrieved July 2012, from US Department of Health & Human Services : http://www.hhs.gov/regulations/index.html