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Communication and Pr

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Communication and Pr
Comunicare, negociere şi relaţii publice

1. Conceptul de comunicare: cele două dimensiuni ale sale
- axa orizontală a comunicării;
- axa verticală a comunicării,
- distincţia comunicare – comunicaţie (cuminecare şi comunicare: deosebiri şi întrepătrunderi)
Bibliografie:
-. Mihai DINU - Comunicarea – repere fundamentale, Ed. Orizonturi, Bucureşti, 2007.
- Ion HAINEŞ - Introducere în teoria comunicării, Ed. Fundaţiei România de Mâine, 1998.
- Corina RĂDULESCU - Comunicare şi protocol, Ed. Universităţii din Bucureşti, 2009.
- Nicki STANTON - Comunicarea, Ed. Ştiinţă şi Tehnică, 1995.

2. Modele comunicaţionale (Shannon şi Weaver, W. Schramm, Roman Jakobson, etc);
- elementele componente ale procesului de comunicare.
- funcţiile comunicării (şi funcţiile limbajului la Roman Jakobson)
- barierele comunicării (obiective şi subiective).
Bibliografie:
- Roman JAKOBSON –Lingvistică şi poetică, în Probleme de stilistică, Ed. Ştiinţifică, Bucureşti, 1964.
- Schramm WILBUR - Procesul comunicării, Ed. Eminescu, Bucureşti, 1987.
- Ioan DRĂGAN –Comunicarea, paradigme şi teorii, Ed. RAO, Bucureşti, 2007.
- Denis MCQUAIL –Comunicarea, Ed. Institutul European, Iaşi, 2004.
- Ion-Ovidiu PÂNIŞOARĂ - Comunicarea eficientă, Polirom, Iaşi, 2008.

3. Contribuţia şcolii de la PaloAlto cu privire la limbaj (axiomele comunicării).
Bibliografie:
- Ioan DRĂGAN –Comunicarea, paradigme şi teorii, Ed. RAO, 2007.
- Mihai DINU – Comunicarea, repere fundamentale, Ed. Orizonturi, 2007.
- Armand şi Michelle MATTELARD – Istoria teoriilor comunicării, Ed. Polirom, Iaşi, 2000.

4. Forme ale comunicării; Comunicare verbală şi comunicare umană non-verbală;
a. comunicarea verbală: caracterul arbitrar ale semnului lingvistic;
b. comunicarea non verbală: proxemica, kinezica, rolul privirii etc.
- distincţia semn – simbol.
c. comunicarea în organizaţii/instituţii
Bibliografie:
- Mihai DINU - Comunicarea, repere fundamentale, Ed. Orizonturi, 2007.
- Corina RĂDULESCU

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