commodification of women
WOMAN AND ADVERTISING
Advertising is a form of communication used to persuade an audience(viewers, readers, listeners)to take some action with respect to products, ideas or services. Most commonly the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common .Advertising messages are usually paid for by various sponsors and viewed via various traditional media ; including mass media such as newspapers, magazines, television commercial, radio advertisement, outdoor advertising or direct mail ,or new media such as website and text messages.
History of Advertising
Going back in time Egyptians used papyrus to make sale messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia . Lost and found advertising on papyrus was common in ancient Rome .Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa and south America. The tradition of commercial wall painting can be traced back to Indian rock art painting that date back to 400 B.C. History reveals that out of home advertising and bill boards are the oldest form of advertising .As education became an apparent need and reading ,as well as printing developed advertising expanded to include hand bills .In the 17 century advertising started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers ,which became increasingly affordable with advances in the printing press, and medicines ,which were much sought after as several diseases ravaged in Europe
As the economy expanded in the 18th century advertising grew along side . During the next five decades it emerged as a strong industry. In 1840 Volney B. Palmer a calculating businessman established the roots of the modern day
Advertising is a form of communication used to persuade an audience(viewers, readers, listeners)to take some action with respect to products, ideas or services. Most commonly the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common .Advertising messages are usually paid for by various sponsors and viewed via various traditional media ; including mass media such as newspapers, magazines, television commercial, radio advertisement, outdoor advertising or direct mail ,or new media such as website and text messages.
History of Advertising
Going back in time Egyptians used papyrus to make sale messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia . Lost and found advertising on papyrus was common in ancient Rome .Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa and south America. The tradition of commercial wall painting can be traced back to Indian rock art painting that date back to 400 B.C. History reveals that out of home advertising and bill boards are the oldest form of advertising .As education became an apparent need and reading ,as well as printing developed advertising expanded to include hand bills .In the 17 century advertising started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers ,which became increasingly affordable with advances in the printing press, and medicines ,which were much sought after as several diseases ravaged in Europe
As the economy expanded in the 18th century advertising grew along side . During the next five decades it emerged as a strong industry. In 1840 Volney B. Palmer a calculating businessman established the roots of the modern day
Bibliography: Chatterjee, R, K. 1973. Mass Communication, New Delhi, National Book Trust. Jackson, Stevi and Jackie, Jones. 1988. Contemporary Feminist Theories, Edinburg: Edinburg University Press K, Agee, Warren, et.al., 1976. An Introduction to Mass Communication, New York. Kumar,J, Kewal, 1989. Mass Communication in India ,Bombay: Jaico Publishing House. Puri, Manohar, Outlines of Mass Communication. New Delhi: Pragun publications, SITES REFERRED http://www.periwork.com/coates/research%20projects/Juliegaez/index.html http://www.periwork.com/coates/research%20projects/Juliegaez/index.html http://www.nytimes.com/2007/05/30/business/media/30adco.html http://www.ijps.net/images/Depiction%20of%20Women%20in%20India%20Media.pdf