Commercializing the Kunst 1600 Dry Piston Vacuum Pump.
Commercializing the Kunst 1600 Dry Piston Vacuum Pump
Q1. List the major quantifiable value and price elements associated with the Kunst 1600.
Answer:
With its enhanced features, the Kunst 1600 is able to pump just as efficiently as a traditional 6 CFM pump in the same amount of time, but because it is a compressor, it can run longer and cooler than any conventional pump and requires no oil changes! Savings on oil changes, cleanup costs, and disposal fees alone can equal almost $1,300* per year! Additionally, when compared to traditional pumps’ lifecycles, the Kunst 1600, with a projected life in the field of 6 years, has an operating lifespan almost 2.5 times longer** than traditional pumps, significantly decreasing replacement costs. Last, Kunst 1600’s aluminum casing makes it 5-10 pounds lighter than a traditional pump, which eases the burden of hauling around heavy equipment.
*Oil change (for traditional 6 CFM pump) = price of labor + price of oil + price of towels + price of soap + price of disposal
$24.90 = $15 + $8 + 15¢ + 50¢ + $1.25
If done only once per week, oil changes in one year = $24.90 x 52 = $1,294.80
**According to traditional pump wholesale managers
Q2. List the additional value placeholders (i.e elements not quantified) that should be in the value model.
Answer:
Customers should also know that Kunst has been trusted brand name in the scientific, engineering & health care industries for 75 years and currently holds a 60% market share in laboratory, healthcare and industrial applications. Additionally, the Kunst 1600’s aluminum casing not only makes it lighter than a traditional pump, but makes it rust resistant and more durable as well, increasing both efficiency as well as lifespan.
Q3. Construct a customer value model for the Kunst 1600 in the residential AC, home refrigerator, and light commercial refrigerator repair market segments.
Answer:
Savings over life span of Kunst 1600, for the residential A/C repair
Q1. List the major quantifiable value and price elements associated with the Kunst 1600.
Answer:
With its enhanced features, the Kunst 1600 is able to pump just as efficiently as a traditional 6 CFM pump in the same amount of time, but because it is a compressor, it can run longer and cooler than any conventional pump and requires no oil changes! Savings on oil changes, cleanup costs, and disposal fees alone can equal almost $1,300* per year! Additionally, when compared to traditional pumps’ lifecycles, the Kunst 1600, with a projected life in the field of 6 years, has an operating lifespan almost 2.5 times longer** than traditional pumps, significantly decreasing replacement costs. Last, Kunst 1600’s aluminum casing makes it 5-10 pounds lighter than a traditional pump, which eases the burden of hauling around heavy equipment.
*Oil change (for traditional 6 CFM pump) = price of labor + price of oil + price of towels + price of soap + price of disposal
$24.90 = $15 + $8 + 15¢ + 50¢ + $1.25
If done only once per week, oil changes in one year = $24.90 x 52 = $1,294.80
**According to traditional pump wholesale managers
Q2. List the additional value placeholders (i.e elements not quantified) that should be in the value model.
Answer:
Customers should also know that Kunst has been trusted brand name in the scientific, engineering & health care industries for 75 years and currently holds a 60% market share in laboratory, healthcare and industrial applications. Additionally, the Kunst 1600’s aluminum casing not only makes it lighter than a traditional pump, but makes it rust resistant and more durable as well, increasing both efficiency as well as lifespan.
Q3. Construct a customer value model for the Kunst 1600 in the residential AC, home refrigerator, and light commercial refrigerator repair market segments.
Answer:
Savings over life span of Kunst 1600, for the residential A/C repair