COMM 320 Business Plan
Business Plan Project
WeRoll - Ridesharing made easy!
Submitted to: Professor Judy Nagy
14 April, 2015
COMM 320 BUSINESS PLAN
Business Plan Project
1
Concept
4
Management Team
Industry and Market Analysis
5
5
Industry Overview
5
Trends
6
Market Gaps
6
Product Lifecycle
7
Key Success Factors
7
Industry Forces
8
Target Market
10
Market Potential
11
Window of Opportunity
13
Marketing Plan
13
Marketing Strategy
13
Market Segment
14
Unique Selling Point
14
Competitive Advantage
15
Marketing Mix
16
Revenue Projection in Brief
17
Operations Plan
18
Human Resources
18
Service Flow
19
Production Capacity and Growth Plan
19
Facilities
19
Supplier Relationships
21
Scheduling
21
Implementation Time Line
21
COMM 320 BUSINESS PLAN
Financial Plan
22
Startup Funds Required and Source
22
Deal Structure
23
Major Assumptions
23
Risk Management
24
Discussion of Cash Flow
25
References
26
Appendices
33
Appendix 1
33
Appendix 2
34
Appendix 3
35
Appendix 4
35
Appendix 5
36
Appendix 6:
37
Appendix 7:
38
Appendix 8:
39
Appendix 9:
39
Appendix 10:
39
COMM 320 BUSINESS PLAN
Concept
WeRoll is a ride-sharing platform whose aim is to improve the environment by reducing the number of cars on the road, and at the same time help its users save time and money by finding people to share rides with. The business model is to provide a free service to individual users that connects everyone through Facebook and other social networks. Their revenue model is based on building up a critical mass of free users and then using data analytics to attract corporations and municipalities to pay for its ‘Pro’ plans, which works as a consulting service to help these corporations and municipalities alleviate traffic, punctuality and parking issues.
WeRoll works as a platform on which users input their commute information (where they live, where they work or go to
WeRoll - Ridesharing made easy!
Submitted to: Professor Judy Nagy
14 April, 2015
COMM 320 BUSINESS PLAN
Business Plan Project
1
Concept
4
Management Team
Industry and Market Analysis
5
5
Industry Overview
5
Trends
6
Market Gaps
6
Product Lifecycle
7
Key Success Factors
7
Industry Forces
8
Target Market
10
Market Potential
11
Window of Opportunity
13
Marketing Plan
13
Marketing Strategy
13
Market Segment
14
Unique Selling Point
14
Competitive Advantage
15
Marketing Mix
16
Revenue Projection in Brief
17
Operations Plan
18
Human Resources
18
Service Flow
19
Production Capacity and Growth Plan
19
Facilities
19
Supplier Relationships
21
Scheduling
21
Implementation Time Line
21
COMM 320 BUSINESS PLAN
Financial Plan
22
Startup Funds Required and Source
22
Deal Structure
23
Major Assumptions
23
Risk Management
24
Discussion of Cash Flow
25
References
26
Appendices
33
Appendix 1
33
Appendix 2
34
Appendix 3
35
Appendix 4
35
Appendix 5
36
Appendix 6:
37
Appendix 7:
38
Appendix 8:
39
Appendix 9:
39
Appendix 10:
39
COMM 320 BUSINESS PLAN
Concept
WeRoll is a ride-sharing platform whose aim is to improve the environment by reducing the number of cars on the road, and at the same time help its users save time and money by finding people to share rides with. The business model is to provide a free service to individual users that connects everyone through Facebook and other social networks. Their revenue model is based on building up a critical mass of free users and then using data analytics to attract corporations and municipalities to pay for its ‘Pro’ plans, which works as a consulting service to help these corporations and municipalities alleviate traffic, punctuality and parking issues.
WeRoll works as a platform on which users input their commute information (where they live, where they work or go to
References: Apple, (2015). Shop Mac. Apple Store Canada Retrieved from: http://store.apple.com/ca/mac AWS, (2015) Barkley, (2011). American Millenials: Deciphering the Enigma Generation. Barkley, Service Management Group, Boston Consulting Group BetterTax, (2011). What are the Corporate Tax Rates in Canada?. Better Tax Services Retrieved from: http://www.bettertax.ca/what-are-the-corporate-tax-rates-in-canada/ C2ES, (2012) Retrieved from: http://www.c2es.org/docUploads/ridesharing-brief.pdf Car2Go, (2015) CBC News, (2014). Uber Vancouver to get undercover government checks to enforce taxi regulations get-undercover-government-checks-to-enforce-taxi-regulations-1.2821811 CivicPlus, (2015) CMA, (2013). Why Transparency is Important on Social Media. Canadian Marketing Association Communauto, (2015). Communauto, 20 ans deja. Communauto Retrieved from: http://www.communauto.com/ Dashlane, (2012) support-startup/ Environment Canada, (2014) Retrieved from: https://www.ec.gc.ca/ges-ghg/default.asp?lang=En&n=985F05FB-1 Euromonitor International, (2010) Euromonitor International, (2011). Unleashing the Power of Social Media on Travel (PDF File). Retrieved from: http://www.portal.euromonitor.com/portal/analysis/tab# Euromonitor International, (2014) Euromonitor International, (2015). Canada: Country Pulse. Eurmonitor International COMM 320 BUSINESS PLAN