Comcast Business Analysis
Comcast Business Analysis Patricia Baskerville MGMT/521 January 30, 2012 Professor Samuel Cunningham Comcast Business Analysis Comcast is one of the largest video, broadband Internet, telephone, and cable service providers in the United States. The company is a member of the fortune 500 company as the largest and profitable companies. Comcast ranking number is 66 in the fortune 500 company and is in third place as the largest telecommunication company. In 2011, Comcast has grossed 37 million with a 9.6 profit increase compared to 2010. Before the company can decide to invest, it needs to develop a business analysis. The business analysis includes Comcast’s swot analysis, identity of the stakeholder’s wants and needs, and explanation of company fulfilling the stakeholder’s needs. Finally, the investment can decide whether to invest in the company or not. Furthermore, this article will have detail information about the company and its current operation. Comcast Swot Analysis A swot analysis is an analysis that evaluates a company’s strengths, weaknesses, opportunities, and threats. Comcast internal analysis includes the strengths and weaknesses. Comcast’s strengths include its innovative culture, financial leverage, and technology. Comcast innovative culture helps to produce distinctive products and services. Innovative culture helps to meet the consumers’ needs and increase the company’s profits. Another strength Comcast has is financial leverage, which allows the company to employ the balance sheet information to expand its operations. A third strength Comcast incurred is superior technology because it allows the company to meet the needs of the customers in ways the competitor cannot imitate. Another internal evaluation employed includes Comcast weaknesses. Comcast weaknesses include high debt burden and brand deterioration.
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