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Coke Classic Verses Pepsi: The Choice of a New Generation

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Coke Classic Verses Pepsi: The Choice of a New Generation
COKE CLASSIC VERSES PEPSI THE CHOICE OF A NEW GENERATION 11/15/99

The American Soft drink has become an internationally recognized icon. As a children we choose our preference Coca-Cola or Pepsi-cola. We go to restaurants and ask for it by name, and if for some ungodly reason, we are forced to submit to one or the other we do it with reluctance and hesitation. Coke-cola and Pepsi-cola have integrated and weave itself, into our daily lives, through fast food, celebrities, and controversy. Each carrying a long line of soft drinks that are the same yet are completely opposite: Dr. Pepper to Mr.Pibb, Seven-up to Sprite, and Mountain Dew to Surge this list can go on for quite some time. These soft drink giants have become a large corner of our pop culture, choosing one over the other has crossed each persons mind more than once standing in the seven-eleven trying to decide what is good to drink.

Pepsi-cola have used numerous celebrities to advertise their products. From Michael Jackson hair catching on fire, to Madonna being banned and having to cancel her tour. For a leaping Cuba Gooding Jr. advertising Pepsi-One, to the most current advertisement of an adorable little Hallie Kate Eisenberg using voice overs by some famous folks such as Aretha Franklin, Joe Pesci, and Marlon Brando’s Godfather voice. Leaving the tune "The Joy of Cola" behind that I can hum at any given moment. “The joy of cola…try a Pepsi on your tongue…joy of cola” These latest advertisements were able to go into the Time magazines top ten commercials of the century. Coca-Cola has taken a different approach all together, though they were the ones to “Teach the world how to sing”, also making it into the top ten commercials of the century. Coke unlike Pepsi has gone for the more general commercials preferring to have their name wallpapered all over big screen movies. For example in the GodFatherII more than once they showed a huge Coca-Cola sign hanging above an abandoned
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