Cohesion Case
Making Business Decisions I: M-Coupon
Why are m-coupons better than traditional paper coupons?
M-coupons are superior to paper coupons in several ways. M-coupons are easily accessible and can be obtained and used at any time. You don’t have to worry about leaving your paper coupon at home and missing out on a deal. You can store the coupon to your phone and save the time that you would normally use clipping paper coupons. Using m-coupons is also environmentally friendly; by eliminating printing the coupons you are saving trees. M-coupons are cheap and easily traceable, according to an article on Haddonave.com mobile coupon redemption rates averages are 10 times higher than the paper coupon. The fact that the m-coupons are sent to a mobile phone they have a 95% read rate, unlike coupons sent in email or over the web.
What are the risks involved with mobile marketing and m-coupons?
In any business venture you may always encounter some sort of risk. The risks associated with m-coupons are intrusion, scams, age appropriateness, and security. Using m-coupons is a very effective way to get that direct contact with the customer, and with that you can sometimes come off as being intrusive. You should set up a system that allows the customer to choose when they receive the coupons so they aren’t getting communications from you when they are not wanted. You don’t want your communications to seem like they are some sort of scam. Always be sure that communications are authorized by the receiver, the messages are clear, they are appropriate, and the option to opt out is clearly explained. Another risk would be to ensure that the content of your communication is age appropriate; depending on what you are marketing you want to make sure any information regarding age is clearly explained. This isn’t something that would necessarily affect the Café but is something to be considered when creating m-coupons in general. Lastly another risk would be security. You
Why are m-coupons better than traditional paper coupons?
M-coupons are superior to paper coupons in several ways. M-coupons are easily accessible and can be obtained and used at any time. You don’t have to worry about leaving your paper coupon at home and missing out on a deal. You can store the coupon to your phone and save the time that you would normally use clipping paper coupons. Using m-coupons is also environmentally friendly; by eliminating printing the coupons you are saving trees. M-coupons are cheap and easily traceable, according to an article on Haddonave.com mobile coupon redemption rates averages are 10 times higher than the paper coupon. The fact that the m-coupons are sent to a mobile phone they have a 95% read rate, unlike coupons sent in email or over the web.
What are the risks involved with mobile marketing and m-coupons?
In any business venture you may always encounter some sort of risk. The risks associated with m-coupons are intrusion, scams, age appropriateness, and security. Using m-coupons is a very effective way to get that direct contact with the customer, and with that you can sometimes come off as being intrusive. You should set up a system that allows the customer to choose when they receive the coupons so they aren’t getting communications from you when they are not wanted. You don’t want your communications to seem like they are some sort of scam. Always be sure that communications are authorized by the receiver, the messages are clear, they are appropriate, and the option to opt out is clearly explained. Another risk would be to ensure that the content of your communication is age appropriate; depending on what you are marketing you want to make sure any information regarding age is clearly explained. This isn’t something that would necessarily affect the Café but is something to be considered when creating m-coupons in general. Lastly another risk would be security. You
References: Socolow, R. B. (2010) Mobile Marketing-Legal Do’s and Don’ts. Retrieved from http://www.loeb.com/mobilemarketinglegaldos&donts/ Our employees really like our time and attendance software. (2011) Time and Attendance Software. Retrieved from http://hrasoftware.com/our-employees-really-like-our-time-and-attendance-software/