cognitive dissonance and post purchase process exchange
Cognitive Dissonance and Post Purchase Process Evaluation
Christen Cox
Marketing
November 22, 2013
Holly Andrews
What is Cognitive Dissonance and Consumer’s Post Purchase Evaluation Process?
I am writing an informative paper that will give many bits of information on mainly cognitive dissonance and consumer’s post purchase evaluation process. I will write about the consumer’s post purchase evaluation process and cognitive dissonance. I am going to explain everything about the experience I have had with cognitive dissonance about a product that I purchased. Then I will name two or more products that I believe are at higher risk of causing cognitive dissonance. Following that I will explain how marketers and consumers reduce cognitive dissonance. I will now explain cognitive dissonance and consumer’s post purchase evaluation process.
First I am going to explain the consumer’s post purchase evaluation process and I will go into detail about the outcomes of the post purchase evaluation process. As customers use products they particularly do trial purchases then they evaluate its performance in light of their own anticipations. There will be one of three possible outcomes of evaluations that are actual presentation matches anticipations which are leading to a neutral felling. The second performance exceeds anticipations affecting what is recognized as affirmative disconfirmation of anticipations which leads on the way to gratification. The third performance is inferior to anticipations initiating undesirable disconfirmation of anticipations and gratification are strictly related because consumers tend to critic their skill alongside their anticipations when carrying out a post purchase assessment.
I am going to continue to talk about the consumer’s post purchase evaluation process. An important factor of post purchase evaluation is the decline of some vagueness or uncertainty that the customer may have had as regards to the assortment. As a
Christen Cox
Marketing
November 22, 2013
Holly Andrews
What is Cognitive Dissonance and Consumer’s Post Purchase Evaluation Process?
I am writing an informative paper that will give many bits of information on mainly cognitive dissonance and consumer’s post purchase evaluation process. I will write about the consumer’s post purchase evaluation process and cognitive dissonance. I am going to explain everything about the experience I have had with cognitive dissonance about a product that I purchased. Then I will name two or more products that I believe are at higher risk of causing cognitive dissonance. Following that I will explain how marketers and consumers reduce cognitive dissonance. I will now explain cognitive dissonance and consumer’s post purchase evaluation process.
First I am going to explain the consumer’s post purchase evaluation process and I will go into detail about the outcomes of the post purchase evaluation process. As customers use products they particularly do trial purchases then they evaluate its performance in light of their own anticipations. There will be one of three possible outcomes of evaluations that are actual presentation matches anticipations which are leading to a neutral felling. The second performance exceeds anticipations affecting what is recognized as affirmative disconfirmation of anticipations which leads on the way to gratification. The third performance is inferior to anticipations initiating undesirable disconfirmation of anticipations and gratification are strictly related because consumers tend to critic their skill alongside their anticipations when carrying out a post purchase assessment.
I am going to continue to talk about the consumer’s post purchase evaluation process. An important factor of post purchase evaluation is the decline of some vagueness or uncertainty that the customer may have had as regards to the assortment. As a
References: Allahyani, M. H. A., Dr. (2012). THE RELATIONSHIP BETWEEN COGNITIVE DISSONANCE AND DECISION-MAKING STYLES IN A SAMPLE OF FEMALE STUDENTS AT THE UNIVERSITY OF UMM AL QURA. Education, 132(3), 641-663. Retrieved from http://search.proquest.com/docview/952892081?accountid=41759