Coconut Water
Chapter: 1 Executive Summary
This report is about business plan of a product which is totally new named Piyash and it is to be launched in an existing market. This product will be launched in the beverage market to meet the demand of consumers for coconut water which is not being provided by any company in the market although the mobile vendors are providing coconut water to the people to some extent. As mobile vendors are not available everywhere in every time, it is easy for any company to skim money from the market by selling bottled coconut water. Moreover, coconut water contains promising amount of nutrition which is good for anyone. It can be bottled without adding any preservative. Furthermore, Bangladesh is a country situated in tropical region and coconut is highly available in tropical areas. Therefore, it’ll not cost that much for any company to bottle coconut water and to seek profit as well. Another fact is that, as no company is bottling coconut water and selling it in the market, it will be monopoly business as bottled coconut water is not provided by other companies, although other beverage companies will be the rival for this product (i.e. Pepsi, 7up). Considering high profitability and the potential market for coconut water Piyashis going to be launched in the market. Piyash is going to be first bottled coconut water in Bangladeshi market and it is expected that Piyash will be able to meet the day by day increasing demand for drinks. As there will be no preservative in this drink and as it is completely natural which tends to provide consumers with high-nutrition, the success of this product is unquestionable. Throughout this report the business plan for Piyash has been developed like the selection of target consumers, how they’ll get value from Piyash and how the company will get value from the consumers in return which is how the company will make profit by providing superior value. In addition with that, four parameters for a successful
This report is about business plan of a product which is totally new named Piyash and it is to be launched in an existing market. This product will be launched in the beverage market to meet the demand of consumers for coconut water which is not being provided by any company in the market although the mobile vendors are providing coconut water to the people to some extent. As mobile vendors are not available everywhere in every time, it is easy for any company to skim money from the market by selling bottled coconut water. Moreover, coconut water contains promising amount of nutrition which is good for anyone. It can be bottled without adding any preservative. Furthermore, Bangladesh is a country situated in tropical region and coconut is highly available in tropical areas. Therefore, it’ll not cost that much for any company to bottle coconut water and to seek profit as well. Another fact is that, as no company is bottling coconut water and selling it in the market, it will be monopoly business as bottled coconut water is not provided by other companies, although other beverage companies will be the rival for this product (i.e. Pepsi, 7up). Considering high profitability and the potential market for coconut water Piyashis going to be launched in the market. Piyash is going to be first bottled coconut water in Bangladeshi market and it is expected that Piyash will be able to meet the day by day increasing demand for drinks. As there will be no preservative in this drink and as it is completely natural which tends to provide consumers with high-nutrition, the success of this product is unquestionable. Throughout this report the business plan for Piyash has been developed like the selection of target consumers, how they’ll get value from Piyash and how the company will get value from the consumers in return which is how the company will make profit by providing superior value. In addition with that, four parameters for a successful