Coca-Cola's Impact On American Culture
Coca-Cola's advertising has had a significant impact on American culture. Coca Cola is seen as a religious holy water in America. Coca cola Projects its image as the American dream. Throughout time their advertising showcased what the American culture was, beautiful people having fun and enjoying Coca cola and being proud of their country. Mecca and Qibla Cola insist they are ideologically worlds apart from the American brand (Coca Cola). They claim that their fundamental principals are ethical and they don’t want to be anothercapitalist company just to pursue profits. Both companies not only offer an alternative to boycotters, but donate part of their sales to charity. "10% of Mecca cola's profits will go to the Palestinian Childhood fund", a strictly humanitarian charity, "and 10%
…show more content…
Now that Mecca-Cola has successfully initiated a new segment of "alternative cola", its real competitors are the other alternative cola that position themselves as a product for Muslims while also offering corporate social responsibility like Mecca Cola. Mecca thinks they are the first for this idea but they have a major threat from Qilba Cola and claims Qilba is copying them. Coca-Cola has been battling activists and trade union groups in different countries for years. The Coca-Cola Company faces more opposition in India for draining the underground water table, selling beverages containing harmful pesticide residues, and distributing sludge containing toxic chemicals as fertilizer to farmers in Kerala. This also brought on a boycott in India as well. The response to the boycotts of Coca-Cola was seen as an inappropriate one by many in India. Instead of launching a strong campaign showing their corporate social responsibility and the will to improve their processes in India, Coca Cola began a “Bollywood-type” campaign that clearly showed that the company did not understand the message of the angry locals in India. It also did not show a real commitment in re-questioning its
Now that Mecca-Cola has successfully initiated a new segment of "alternative cola", its real competitors are the other alternative cola that position themselves as a product for Muslims while also offering corporate social responsibility like Mecca Cola. Mecca thinks they are the first for this idea but they have a major threat from Qilba Cola and claims Qilba is copying them. Coca-Cola has been battling activists and trade union groups in different countries for years. The Coca-Cola Company faces more opposition in India for draining the underground water table, selling beverages containing harmful pesticide residues, and distributing sludge containing toxic chemicals as fertilizer to farmers in Kerala. This also brought on a boycott in India as well. The response to the boycotts of Coca-Cola was seen as an inappropriate one by many in India. Instead of launching a strong campaign showing their corporate social responsibility and the will to improve their processes in India, Coca Cola began a “Bollywood-type” campaign that clearly showed that the company did not understand the message of the angry locals in India. It also did not show a real commitment in re-questioning its