Coca Cola vs Pepsi in Bangladesh
Coca Cola vs Pepsi in Bangladesh
Executive summary
This report provides an analysis and evaluation of the Pepsi and Coca cola in their customer segmentation models. This method of analysis includes Market Segmentation, Market Targeting, Market Positioning, as well as the Marketing Mix of Pepsi and Coca cola. The research draws attention to the Market segmentation of the both companies, while the soft drink industry has probably the widest and deepest customer base in the world and variable of Pepsi and Cola marketing ways.
Introduction
Coca Cola:
Coca cola is another oldest brand in Bangladesh. From the last 50 year Coca cola hasbeen marketing its products through local representatives of Bangladesh. However, now itis marketed by Abdul Monem Limited it marketed coca cola under the authority of the cocacola company, USA (trademark owner). Abdul Monem Limited is the distributor of Coca-Cola, Sprite and Fanta in Bangladesh. Soft drinks brand Coca Cola last year announced plans to start its own sales anddistribution operations in Bangladesh. The Company earlier submitted a proposal to thegovernment for setting up a manufacturing plant in the country. Coca-Cola products havebeen prepared, packaged and sold in Bangladesh for around 50 years. However, it hasbeen marketing its products through local representatives. Now the company will directlymarket its flagship products Coca-Cola, Sprite and Fanta. Coca Cola was expecting apositive response shortly to its proposal for setting up the plant jointly with the government.The operations will be launched soon in Dhaka and Rajshahi, said a statement of the company.
Pepsi:
PepsiCo is a world leader in convenient snacks, food and beverages with revenues of more than $39 billion and over 185,000 employees worldwide in 2009. PepsiCo has attained a leadership position as being to next to Coca Cola in a soft drink bottling. Their business profit is increasing rapidly due to a high standard of performance, marketing strategies,
Executive summary
This report provides an analysis and evaluation of the Pepsi and Coca cola in their customer segmentation models. This method of analysis includes Market Segmentation, Market Targeting, Market Positioning, as well as the Marketing Mix of Pepsi and Coca cola. The research draws attention to the Market segmentation of the both companies, while the soft drink industry has probably the widest and deepest customer base in the world and variable of Pepsi and Cola marketing ways.
Introduction
Coca Cola:
Coca cola is another oldest brand in Bangladesh. From the last 50 year Coca cola hasbeen marketing its products through local representatives of Bangladesh. However, now itis marketed by Abdul Monem Limited it marketed coca cola under the authority of the cocacola company, USA (trademark owner). Abdul Monem Limited is the distributor of Coca-Cola, Sprite and Fanta in Bangladesh. Soft drinks brand Coca Cola last year announced plans to start its own sales anddistribution operations in Bangladesh. The Company earlier submitted a proposal to thegovernment for setting up a manufacturing plant in the country. Coca-Cola products havebeen prepared, packaged and sold in Bangladesh for around 50 years. However, it hasbeen marketing its products through local representatives. Now the company will directlymarket its flagship products Coca-Cola, Sprite and Fanta. Coca Cola was expecting apositive response shortly to its proposal for setting up the plant jointly with the government.The operations will be launched soon in Dhaka and Rajshahi, said a statement of the company.
Pepsi:
PepsiCo is a world leader in convenient snacks, food and beverages with revenues of more than $39 billion and over 185,000 employees worldwide in 2009. PepsiCo has attained a leadership position as being to next to Coca Cola in a soft drink bottling. Their business profit is increasing rapidly due to a high standard of performance, marketing strategies,