coca cola strategy
Introduction Before I try to illustrate in this paper specific strategies of company, I should mention that different factors has an influence on strategic move on specific company as well as role of management. Further, there are different views of strategy: as a ploy, plot, pattern, position, and perspective.
Strategy is a high level plan to achieve on or more goals of uncertainty.1 In order to achieve certain goals, company needs recourses that are usually limited. What is most important is how the managers are using these resources.
Some of main types of generic strategies that some companies can practice are: growth i.e. increasing companies value true purchasing a new assets, including new business, launched a new products etc. The second thing is internationalization (International trade true export/import or Foreign Direct Investment) / globalization i.e. moving operations in more countries. Example for this is Coca – Cola and in this paper I will try to examine strategic move of Coca – Cola and to draw the good strategies through it’s expand. As this is a huge company, they have a huge strategies implemented throughout their growth.
The Coca – Cola Company: an Overview
Most recognizable brand around the globe and most valuable brand based in Atlanta, Georgia. Coca – Cola’s first beverage brand looked at consumers in 1886, they developed a market innovation of first soda brand, world leading manufacturer and distributor of non – alcoholic beverage. At late 90s, Coca- Cola was one of the most reputable companies in the world, because of successful management team who knows ‘Know- How’.
Nowadays, they are leaders in beverage industry and operate in over 200 countries worldwide including the most famous soft drink ‘Coca – Cola’, with more then 3500 products worldwide and over 500 brands. Company like this, with history of 125 years has to have good strategy to survive on the market. It is one of the most known company in the world. Coca –
Strategy is a high level plan to achieve on or more goals of uncertainty.1 In order to achieve certain goals, company needs recourses that are usually limited. What is most important is how the managers are using these resources.
Some of main types of generic strategies that some companies can practice are: growth i.e. increasing companies value true purchasing a new assets, including new business, launched a new products etc. The second thing is internationalization (International trade true export/import or Foreign Direct Investment) / globalization i.e. moving operations in more countries. Example for this is Coca – Cola and in this paper I will try to examine strategic move of Coca – Cola and to draw the good strategies through it’s expand. As this is a huge company, they have a huge strategies implemented throughout their growth.
The Coca – Cola Company: an Overview
Most recognizable brand around the globe and most valuable brand based in Atlanta, Georgia. Coca – Cola’s first beverage brand looked at consumers in 1886, they developed a market innovation of first soda brand, world leading manufacturer and distributor of non – alcoholic beverage. At late 90s, Coca- Cola was one of the most reputable companies in the world, because of successful management team who knows ‘Know- How’.
Nowadays, they are leaders in beverage industry and operate in over 200 countries worldwide including the most famous soft drink ‘Coca – Cola’, with more then 3500 products worldwide and over 500 brands. Company like this, with history of 125 years has to have good strategy to survive on the market. It is one of the most known company in the world. Coca –
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