Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.…
The 125 year old Coca Cola Company currently ranks 70th on the List of Fortune 500 Companies for 2011. Coca Cola began in 1886 when pharmacist John Pemberton in Atlanta, GA, sold a caramel colored mix that was combined with carbonated water and sold for $.05 cents a glass at Jacobs Pharmacy. The pharmacy sold approximately 9 glasses the first day totaling $.45 cents a day average. After John Pemberton passed away in 1888 the company rights were acquired by a business name named Griggs Candler for $2,300 (The Coca Cola Company, 2011). Candler led the way for the innovative product to become a business. He began promoting the product on everyday products so that the logo was everywhere and the aggressive tactic worked. The demand grew so quickly that there three production facilities were up and operating within 7 years. By 1920 there were over 1,000 bottlers of the product and in the 40’s the president helped to lay the international groundwork for the company to begin doing business overseas and ensuring that a Coke was available to many for a small price.…
It was also used as a popular headache remedy and was sold in the majority of the pharmacies in Atlanta, Georgia. It wasn’t until 1886 that it was reformulated, renamed and packaged as a soda fountain drink for a nickel a glass. However, it was still full of the pick-me-up properties of the coca plant and kola nuts it was just sweetened with sugar as an alternative to the wine. It was marketed with push advertising that appealed to anyone that needed a "delicious, exhilarating, refreshing and invigorating soda-fountain beverage”(2) experience. It was produced in a syrup form and then added to Carbonated water right before it was consumed. It was Frank M. Robinson his accountant the renamed Coca- Cola is eternally iconic trademark name. The Atlanta Journal unveiled the first ads for Coca-Cola. There were some oil painted clothes placed in the pharmacy windows were it was sold to inform the public of the new soda fountain drink and its…
Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his neighborhood pharmacy, “where it was mixed with carbonated water and deemed “excellent” by those who sampled it” (Coca Cola History, 2013, para. 1). Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with “naming the beverage “CocaCola” as well as designing the trademarked, distinct script, still used today” (Coca Cola History, 2013, para. 1).…
Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob 's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America 's most popular fountain drinks, largely due to Candler 's aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900 Robinson (Anonymous, 2001).…
In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America’s most popular fountain drinks, largely…
In 1894, a Mississippi executive named Joseph Biedenharn became the first to put Coca-Cola in bottles. The Company also decided to create a distinctive bottle shape to assure people they were actually getting a real Coca-Cola. The Root Glass Company of Terre Haute, Indiana, won a contest to design a bottle that could be…
The history of Coca-Cola goes back to1886 when it was invented by Dr John Pemberton, in Atlanta, Georgia, USA. According to legend, Dr Pemberton was trying to develop a revitalizing tonic and produced a thick brown syrup that he carried down the street in a jug to Jacob’s pharmacy. It was sampled with carbonated water, pronounced ‘delicious and refreshing’ and placed on sale for five cents a glass as a soda fountain drink. In trying to develop the new product, Dr Pemberton’s partner and bookkeeper, Frank M. Robinson, suggested that two ‘c’s would look good in advertising and penned the now famous trademark ‘Coca-Cola’ in his unique script. The first newspaper advertisement for Coca-Cola appeared in the Atlanta Journal and invited thirsty citizens to sample the new refreshing soda fountain drink. During the first year sales averaged a modest nine drinks a day!…
John Pemberton invented Coca-Cola in 1886 while in Atlanta, Georgia. Coke’s initial use was as a patient medicine in hospitals and nurseries. John Pemberton mixed up a fragrant and caramel colored liquid which he later added carbonated water. He took is invention…
Dr. Pemberton partner with a man called Frank M. Robinson-a bookkeeper- to create the name Coca-cola. After considering the advertising aspect of the product, Robinson came up with the unique name known as “Coca-cola” today. Coca-cola was first advertised in The Atlanta Journal, through the journal the citizens were invited to taste “the new and popular fountain drink”.…
The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Today, the company is the world's leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in Atlanta, USA. It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world.…
The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day.[5]…
“Coca-Cola is sold and consumed in every state and territory of the United States,” proclaims Asa Candler.…
After mentioned about what, where and who is done in Coca Cola’s channel marketing structure. In this part, we will mainly talk about how is it exactly done with their channel members.…
Thinking, "The two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.…