Coca-Cola Management Strategy
Assessment 1
Case Study Report of
Coca Cola Company
Hang LU
S81293
Executive Summary
The Coca-Cola Company (NYSE: KO) is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day.[4]
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current chairman and CEO is Muhtar Kent.
CONTENTS
Introduction
Company Background
Mission and Vision
Goals
The Competitive Advantage of Coca-Cola Brands
Five Forces Analysis
Intensity of the Competitive Forces
Generic Business Strategy
Conclusion
Introduction
Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. It is present on all seven continents and is recognized by 94% of the world population. Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse today. Coca-Cola used many technologies to achieve its rise to the top of the soft drink industry, defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle.
Through technology, Coca-Cola perfected Coke as a
Case Study Report of
Coca Cola Company
Hang LU
S81293
Executive Summary
The Coca-Cola Company (NYSE: KO) is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day.[4]
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current chairman and CEO is Muhtar Kent.
CONTENTS
Introduction
Company Background
Mission and Vision
Goals
The Competitive Advantage of Coca-Cola Brands
Five Forces Analysis
Intensity of the Competitive Forces
Generic Business Strategy
Conclusion
Introduction
Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. It is present on all seven continents and is recognized by 94% of the world population. Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse today. Coca-Cola used many technologies to achieve its rise to the top of the soft drink industry, defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle.
Through technology, Coca-Cola perfected Coke as a
References: 1. ^ "Board of Directors Elects Muhtar Kent Chairman". The Coca-Cola Company. April 23, 2009. http://www.thecoca-colacompany.com/presscenter/nr_20090423_muhtar_kent.html. Retrieved 2009-05-02. 2. ^ Coca-Cola Products: New Coca-Cola Products, Brands of Beverages & More 3. ^ "2009 Form 10-K Annual Report". Form 10-K. The Coca-Cola Company. 2009. http://www.thecoca-colacompany.com/investors/form_10K_2008.html. Retrieved 2009-08-31. 4. Cola Wars : Five Forces Analysis October 18, 2007