Coca-Cola Company Presentation
FINANCE AND ACCOUNTANCY DEPARTMENT
THE FACULTY OF ECONOMICS AND LAW
KAUNO KOLEGIJA
Created by:
Gabrielė Sakalauskaitė - President
Giedrė Žėkaitė - Commercial Officer
Vytautas Žukauskas – Chief Executive Officer
Jurgita Šunokaitė - Financier
Gediminas Urbanavičius - Chief Administrator
Checked by:
Rasa Šemiotienė
Kaunas, 2012
Contents
Aim 3
Activity attribution 4
“ The Coca-Cola Company” history and development 4
Subdivision, activities, administration structure 11
Employees, region and partners 12 Diversity 13 Talent development 14 Training 14 Rewarding employees 14
Partners 14
Strengths 16
Weaknesess 16
The companies turnover 17
Career Development 18
Opportunities 20
Threats 20
Conclusion 22
References 23
Aim
Aim is to present companies activities, with a view of expanding our english vocabulary for specific purposes and be able to apply it in our future work. We have chosen the ' 'Coca-cola ' ' because it is well known all over the world by its customers. There are lots of pros and cons of the company.
Activity attribution
“ The Coca-Cola Company” history and development
Subdivision, activities, administration structure
Employees, region and partners
Diversity
Talent development
Training
Rewarding employees
Partners
Strengths
World-Wide Known Company
Coca-Cola is world wide known company and has a long history. Company has a brand name that holds its own prestige in the world market. Through its long history and familiarity they got such professionals which are very skill full and experienced.
Brand Image
Brand image is very high through out the world. Its so famous that almost every on knows about it. It develops so strong image that also has a great affect on the corporate image as well. It is rated as the world’s number one cold drink and is famed for its internationally well known brand name.
Brand Positioning
This top of the mind strategy leads the consumers to remember the
THE FACULTY OF ECONOMICS AND LAW
KAUNO KOLEGIJA
Created by:
Gabrielė Sakalauskaitė - President
Giedrė Žėkaitė - Commercial Officer
Vytautas Žukauskas – Chief Executive Officer
Jurgita Šunokaitė - Financier
Gediminas Urbanavičius - Chief Administrator
Checked by:
Rasa Šemiotienė
Kaunas, 2012
Contents
Aim 3
Activity attribution 4
“ The Coca-Cola Company” history and development 4
Subdivision, activities, administration structure 11
Employees, region and partners 12 Diversity 13 Talent development 14 Training 14 Rewarding employees 14
Partners 14
Strengths 16
Weaknesess 16
The companies turnover 17
Career Development 18
Opportunities 20
Threats 20
Conclusion 22
References 23
Aim
Aim is to present companies activities, with a view of expanding our english vocabulary for specific purposes and be able to apply it in our future work. We have chosen the ' 'Coca-cola ' ' because it is well known all over the world by its customers. There are lots of pros and cons of the company.
Activity attribution
“ The Coca-Cola Company” history and development
Subdivision, activities, administration structure
Employees, region and partners
Diversity
Talent development
Training
Rewarding employees
Partners
Strengths
World-Wide Known Company
Coca-Cola is world wide known company and has a long history. Company has a brand name that holds its own prestige in the world market. Through its long history and familiarity they got such professionals which are very skill full and experienced.
Brand Image
Brand image is very high through out the world. Its so famous that almost every on knows about it. It develops so strong image that also has a great affect on the corporate image as well. It is rated as the world’s number one cold drink and is famed for its internationally well known brand name.
Brand Positioning
This top of the mind strategy leads the consumers to remember the
References: www.thecoca-colacompany.com (last viewed 12 Nov. 2012) http://en.wikipedia.org/wiki/The_Coca-Cola_Company (last viewed 12 Nov. 2012) http://coca-cola-remodel.tripod.com/id21.html (last viewed 12 Nov. 2012) http://www.hot.ee/allen/international.htm (last viewed 12 Nov. 2012) http://www.worldwildlife.org/what/partners/corporate/Coke/ (last viewed 12 Nov. 2012)