Coca-cola and Supply Chain
UNIVERSITY OF BRADFORD
SCHOOL OF ENGINEERING, DESIGN AND TECHNOLOGY
ENG4088M SUPPLY CHAIN MANAGEMENT
SEMESTER 1, 2010-2011 COURSEWORK
TOPIC: ANALYSE AN EXISTING SUPPLY CHAIN ACTIVITIY IN A PARTICULAR ORGANIZATION AND SUGGEST THE IMPLEMENTATION OF NEW PRACTISES OR MODIFICATION OF CURRENT PRACTICES TO IMPROVE THE PERFORMANCE OF THE SUPPLY CHAIN.
CASE STUDY: COCA-COLA BOTTLING COMPANY
OBJECTIVES: The main purpose of this report is to suggest the implementation of new practices and also to modify current practises to improve the performance of the supply chain in the logistics department of the Coca-cola bottling company and also to manage the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers frequently.
INTRODUCTION
The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups.
The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is immediately recognizable as Coca Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different nationalities, communicating in more than 100 different languages. The Coca Cola Company is part of the fabric of life in each of the communities they serve throughout the world. It operates as a local business partner, providing quality in the marketplace, enhancing the workplace, preserving the environment and strengthening the community. The product was born in Atlanta, Georgia, USA on May, 1886 which was invented by Doctor John Pemberton a local pharmacist in a small city in Atlanta, USA.
There are 6 functional departments within Coca Cola, these are:
1.Marketing
2.Finance
3.Packaging
4. Sales
5.Research and development
6.Administration
Marketing
The
SCHOOL OF ENGINEERING, DESIGN AND TECHNOLOGY
ENG4088M SUPPLY CHAIN MANAGEMENT
SEMESTER 1, 2010-2011 COURSEWORK
TOPIC: ANALYSE AN EXISTING SUPPLY CHAIN ACTIVITIY IN A PARTICULAR ORGANIZATION AND SUGGEST THE IMPLEMENTATION OF NEW PRACTISES OR MODIFICATION OF CURRENT PRACTICES TO IMPROVE THE PERFORMANCE OF THE SUPPLY CHAIN.
CASE STUDY: COCA-COLA BOTTLING COMPANY
OBJECTIVES: The main purpose of this report is to suggest the implementation of new practices and also to modify current practises to improve the performance of the supply chain in the logistics department of the Coca-cola bottling company and also to manage the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers frequently.
INTRODUCTION
The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups.
The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is immediately recognizable as Coca Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different nationalities, communicating in more than 100 different languages. The Coca Cola Company is part of the fabric of life in each of the communities they serve throughout the world. It operates as a local business partner, providing quality in the marketplace, enhancing the workplace, preserving the environment and strengthening the community. The product was born in Atlanta, Georgia, USA on May, 1886 which was invented by Doctor John Pemberton a local pharmacist in a small city in Atlanta, USA.
There are 6 functional departments within Coca Cola, these are:
1.Marketing
2.Finance
3.Packaging
4. Sales
5.Research and development
6.Administration
Marketing
The