Coca Cola
OF
The world’s most recognized trademark it is recognized by 94% of the world’s population
FOR
HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ,
PANKI INDUSTRIAL AREA, DADA NAGAR KANPUR.
SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY
KANPUR
UNDER GUIDANCE OF:
Mr. ADESH TRIPATHI
(AREA MARKETING MANAGER)
SUBMITTED BY:
Divya Tiwari
MBA 3rd SEMESTER
2009-2010
DECELARATION
I Divya Tiwari declare that this project report titled “Comparative Survey of Coke vs. Papsi” is an original work done by me under the guidance of Mr. ADESH TIWARI (AREA MARKATING MANAGER). I further declare that it is my original work as a part of my academic course.
PLACE: KANPUR
DATE: Aug. 16th, 2010 Divya Tiwari
INDEX
TITLE PAGE
AKNOWLEDGEMENT
MEANING OF PROJECT
INTRODUCTION
CHAPTER 1: PROFILES * HISTORY OF THE COMPANY * EARLY GROWTH * WARTIME DEVELOPMENT RECENT DEVELOPMENTS * * POSTWAR GROWTH CHAPTER 2: INDUSTRIAL PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA CHAPTER 3: PRODUCT PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA
CHAPTER 4: THE COMPETITIVEAREA * THE COMPETITIVE AREA AMONG COKE AND PEPSI * ADVERTISING
CHAPTER 5: MARKETING DEPATMENT * MARKETING DEPARTMENT * SALES PROMOTION TECHNIQUES OF COMPANY * CRITERIA FOR PROVIDING FREE CHILLING EQUIPMENTS * S.G.A PROVIDING COMPANIES
CHAPTER 6 INTRODUCTION
* OBJECTIVE OF THE STUDY * R.E.D. CONCEPT * PRE SALE CONCEPT * ADVERTISEMENTS TARGETED BY COKE * PROMOTION BY THE COMPANY
CHAPTER- 7 MARKET IMPACT TEAM
* MIT * METHODOLOGY AND DETAILS * AFTER MIT ROAD AHEAD
The world’s most recognized trademark it is recognized by 94% of the world’s population
FOR
HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ,
PANKI INDUSTRIAL AREA, DADA NAGAR KANPUR.
SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY
KANPUR
UNDER GUIDANCE OF:
Mr. ADESH TRIPATHI
(AREA MARKETING MANAGER)
SUBMITTED BY:
Divya Tiwari
MBA 3rd SEMESTER
2009-2010
DECELARATION
I Divya Tiwari declare that this project report titled “Comparative Survey of Coke vs. Papsi” is an original work done by me under the guidance of Mr. ADESH TIWARI (AREA MARKATING MANAGER). I further declare that it is my original work as a part of my academic course.
PLACE: KANPUR
DATE: Aug. 16th, 2010 Divya Tiwari
INDEX
TITLE PAGE
AKNOWLEDGEMENT
MEANING OF PROJECT
INTRODUCTION
CHAPTER 1: PROFILES * HISTORY OF THE COMPANY * EARLY GROWTH * WARTIME DEVELOPMENT RECENT DEVELOPMENTS * * POSTWAR GROWTH CHAPTER 2: INDUSTRIAL PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA CHAPTER 3: PRODUCT PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA
CHAPTER 4: THE COMPETITIVEAREA * THE COMPETITIVE AREA AMONG COKE AND PEPSI * ADVERTISING
CHAPTER 5: MARKETING DEPATMENT * MARKETING DEPARTMENT * SALES PROMOTION TECHNIQUES OF COMPANY * CRITERIA FOR PROVIDING FREE CHILLING EQUIPMENTS * S.G.A PROVIDING COMPANIES
CHAPTER 6 INTRODUCTION
* OBJECTIVE OF THE STUDY * R.E.D. CONCEPT * PRE SALE CONCEPT * ADVERTISEMENTS TARGETED BY COKE * PROMOTION BY THE COMPANY
CHAPTER- 7 MARKET IMPACT TEAM
* MIT * METHODOLOGY AND DETAILS * AFTER MIT ROAD AHEAD