Coca Cola
A RESEARCH PROJECT REPORT
(MBA - 043)
ON
“A comparative study of promotional strategies adopted by Coca cola against Pepsico”
Submitted in Partial Fulfillment of
Master of Business Administration (MBA)
Programme : 20011 -13
Of
Gautam Budhha Technical University, Lucknow
Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani
MBA Department ROLL NO:- 1101470023
S.R.M.S.C.E.T., Bareilly Faculty of Management Science
Shri Ram Murti Smarak College of Engineering & Technology, Bareilly
(College Code – 014)
Shri Ram Murti Smarak College of Engineering & Technology
Bareilly(U.P.)
Faculty of Management Science
Certificate
This is to certify that Ms. Monika Vatwani, a student of MBA IIIrd Semester has completed her Research Project Report titled “A comparative study of promotional strategies adopted by COCACOLA against PEPSICO” assigned by MBA Department and under my supervision.
It is further certified that she has personally prepared this report that is the result of her personal survey/observation. It is of the standard expected to MBA student and hence recommended for evaluation.
Signature of the Supervisor Ms. Ankita Tandon
Above statement is endorsed.
(Dr. Anant Kr. Srivastava) Date: Head of Department (MBA)
PREFACE
We are living in a fast growing environment where everyone is busy doing work and use whole of there energy for that so that they can make number one place in a competitive environment or market . They need something refreshing and tasty which can relax them and can bring them in party mood. So every company make excellent product for fulfilling the customer expectations and make a great public image. In this COCA-COLA plays an effective role by bringing
(MBA - 043)
ON
“A comparative study of promotional strategies adopted by Coca cola against Pepsico”
Submitted in Partial Fulfillment of
Master of Business Administration (MBA)
Programme : 20011 -13
Of
Gautam Budhha Technical University, Lucknow
Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani
MBA Department ROLL NO:- 1101470023
S.R.M.S.C.E.T., Bareilly Faculty of Management Science
Shri Ram Murti Smarak College of Engineering & Technology, Bareilly
(College Code – 014)
Shri Ram Murti Smarak College of Engineering & Technology
Bareilly(U.P.)
Faculty of Management Science
Certificate
This is to certify that Ms. Monika Vatwani, a student of MBA IIIrd Semester has completed her Research Project Report titled “A comparative study of promotional strategies adopted by COCACOLA against PEPSICO” assigned by MBA Department and under my supervision.
It is further certified that she has personally prepared this report that is the result of her personal survey/observation. It is of the standard expected to MBA student and hence recommended for evaluation.
Signature of the Supervisor Ms. Ankita Tandon
Above statement is endorsed.
(Dr. Anant Kr. Srivastava) Date: Head of Department (MBA)
PREFACE
We are living in a fast growing environment where everyone is busy doing work and use whole of there energy for that so that they can make number one place in a competitive environment or market . They need something refreshing and tasty which can relax them and can bring them in party mood. So every company make excellent product for fulfilling the customer expectations and make a great public image. In this COCA-COLA plays an effective role by bringing
Bibliography: Websites: www.the coca-cola india.com www.the coca-cola company.com www.scribd.com Journals: * The Economic Times * The Times of India Books: * Research Methodology- C.R. Kothari