Preview

Coca Cola

Powerful Essays
Open Document
Open Document
4754 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca Cola
| | | |

OPERATIONAL PRACTICES AT

COCA COLA MULTAN BEVERAGES CO.

DATED
13TH APRIL 2011

TABLE OF CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION OF COCA-COLA 2 INTRODUCTION OF MULTAN BEVERAGES LIMITED 3 OVERVIEW OF COCA COLA 5 OVERVIEW OF CARBONATED DRINK INDUSTRY IN PAKISTAN 8 COCA COLA IN PAKISTAN 9 OPERATIONS MANAGEMENT BY THE COCA COLA COMPANY 10 1. LOCATION SELECTION 10 2. PRODUCTION PROCESS 11 3. FACILITY LAYOUT 15 4. CAPACITY 15 5. QUALITY MANAGEMENT 16 6. PRODUCTION PLANNING 18 7. MATERIAL REQUIREMENT PLANNING 19 8. INVENTORY MANAGEMENT 21 9. AGGREGATE PLANNING 21 CONCLUSION 23 RECOMMENDATIONS 24 REFERENCES 25

EXECUTIVE SUMMARY

The Coca-Cola Corporation entered in Pakistan market in 1953 after purchasing local plant located in Karachi, Hyderabad, Gujranwala, and Sialkot. Now Company has 10 manufacturing plants in Pakistan. The company has plans to purchase more plants in the country to get a good hold in the market and compete with the rival, Pepsi.

Multan Beverages was established in year 1964 on Vehari road as a franchised unit for Coca-Cola Company. It supplies soft drink facilities to the people of Multan, D.G. Khan, Vehari and Khanewal. The factory produces 75% of Coke, 20 % Sprite, 4% Fanta. Company has a capacity cushion of 6 cycles per minute which is 240 bottles per minutes.

Coca Cola Pakistan selects its facility location on the basis of factors like: Sensitivity of the location, Impact on the company’s ability to meet its goals, Raw material availability, Proximity to consumers and Labor considerations.

The Production process at Multan beverages start from the Purchase and collection of bottles, then leads to the process of washing of bottles and water treatment and enters into the syrup manufacturing & filling of bottles and finally completing at loading, packing and delivery of the bottle crates.

Company gives special consideration to the quality of raw material,



References: <http://download-reports.blogspot.com/2009/10/internship-report-on-coca-cola.html> <bzupages.com/attachments/7934d1240757330-report-coca-cola-group-no-1.doc> <http://en.wikipedia.org/wiki/Coca-Cola> <http://www.thecoca-colacompany.com> <http://download-reports.blogspot.com/2009/11/coca-cola.html>

You May Also Find These Documents Helpful

  • Best Essays

    The Coca-Cola Company, whose headquarter is located in Atlanta, Georgia, is the world’s largest beverage company and has been ranked number one for the past thirteen consecutive years, according to InterBrand’s Best Global Brand Report (Elliott, 2012). This is a huge honor given the fact where the company first started off. The Coca-Cola soft drink made its debut in Atlanta, at Jacobs’ Pharmacy soda…

    • 4079 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    Valuing Coca Cola Stock

    • 592 Words
    • 3 Pages

    According to the case study Coca Cola international groups (Latin America, Middle East, Far East, Africa and Greater European Groups) are expected to continue a steady rate of growth in the year 1998. Therefore, the investment in this group will still be a positive of around 15% in the next three to five years, due to the rapid increase in new markets such as China India and the Middle East. Domestically Coca Cola is projected to stay at a high level of sales. A slight increase can be expected in the upcoming business periods due to Coke’s new Barq’s and PowerAde line.…

    • 592 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Coca Cola is the number one manufacturer of soft drinks in the world. Their headquarters is situated in Atlanta Georgia, USA. It is probably the best known brand symbol in the world. They sell nearly 400 different products in more than 200 different countries. 70% of its sales are generated outside of North America. Production is based on the franchise system…

    • 608 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Coca Cola in Africa

    • 680 Words
    • 3 Pages

    Coca-Cola has the ability to conduct street by street campaigns, to reach the towns and villages. This will assist in improving it marketing and distributions to areas off the beaten path. The manual distribution centers will also assist to grow sales, by coaching and directing small bottlers and residents to own their sales and delivery.…

    • 680 Words
    • 3 Pages
    Better Essays
  • Satisfactory Essays

    Coca Cola

    • 467 Words
    • 2 Pages

    1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such a strategy?…

    • 467 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca Cola

    • 3726 Words
    • 15 Pages

    The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 brands. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities, our company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.…

    • 3726 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Coca-Cola vs Pepsi

    • 3826 Words
    • 16 Pages

    The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. Coca-Cola, the Company's flagship brand, and over 230 other soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world. The Company and its subsidiaries employ nearly 31,000…

    • 3826 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Diet Coke

    • 10059 Words
    • 41 Pages

    he Coca-Cola Company is a global business enterprise and one of two main soft drink sellers. Study of this report helps the reader to know that how Coca-Cola has achieved its current market position. This report enlightens those factors that company has adopted during its long journey of 52 years in Pakistan. This report includes the introduction, micro and macro environment factors affecting coke, segmentation and positioning strategy and advertising methods that company uses and much more. The reader of this report can expect that after having complete study he/she can certainly have a broader view of the operations of Coca-Cola in Pakistan. Like who are the competitors, what are the problems that company facing in expanding its business etc. In Pakistan Coca-Cola is very…

    • 10059 Words
    • 41 Pages
    Powerful Essays
  • Satisfactory Essays

    Enclosed is the report you requested in July on whether Coca Cola should enter the health market. Introducing health drinks in the market would fetch us immense benefits which includes-:…

    • 2942 Words
    • 12 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca Cola Case Study

    • 14708 Words
    • 48 Pages

    Daily, B. (2007, March 12). Energy Drinks Boost US Beverage Market. Retrieved from Beverage Daily: http://www.beveragedaily.com/Markets/Energy-drinks-boost-US-beverage-market…

    • 14708 Words
    • 48 Pages
    Powerful Essays
  • Better Essays

    Coca Cola had to view and entire set of country markets including the home market, they had to identify prospective buyers with similar needs and develop a marketing plan that strives for standardisation. No matter where…

    • 16033 Words
    • 65 Pages
    Better Essays
  • Satisfactory Essays

    Coca-Cola

    • 898 Words
    • 4 Pages

    Coca-Cola is considered as global products. Coca-Cola operates its beverages in more than 200 countries around the world (not in North Korea, Sudan, Cuba and Burma) (Beuker, 2012) (Figure 4).…

    • 898 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Pepsi Sales in Pakistan

    • 3481 Words
    • 14 Pages

    The beverage market in Pakistan is expected to grow at between 20% - 25% per annum in the coming years. However, no clear predictions can be made…

    • 3481 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    The largest plant in INDIA is at Darsha (gaziyabaad), up. This is having 10production lines. In India cane coca-cola is produced in pune only. Coca-cola has 400 products and capturing the market of more than 200…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Case Study

    • 2234 Words
    • 9 Pages

    Bottler’s Nepal Pvt. Ltd. from its time of establishment has provided the better services to its customers. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the country. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines.…

    • 2234 Words
    • 9 Pages
    Powerful Essays