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Cloud Bi
Cloud Business Intelligence 1

Cloud Business Intelligence
A Research Project

Submitted as part of Final exam for BMGT531

BMGT 531, Business Intelligence
Spring 2012, Section 1260
Professor Paul Jaikaran

University of Northern Virginia

Cloud Business Intelligence 2

Business Intelligence:
The term Business Intelligence was coined by Hans Peter Luhn of IBM wherein he describes the
Business Intelligences as ability to find the interrelationships among the available data and guide the set of actions to reach the desired goal.
What all an organization needs to be a leader in the market is information. Information can be available in large forms like web resources, text data, graphs and statistics. The more information a firm has the more powerful it is getting on. Firms need to assess the future market condition with the available previous and present data so as to be a leader. The major goal of Business
Intelligence is to dwell in all the available information, refine it and organize it in such a way that right information is passed to right people through the right way.
Now, data can be in vast amounts, of which some might be useful and some might not be useful.
Business intelligence tools like reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics help the firms in sorting out the useful data. Business intelligence systems help the firms in taking decisions based up on the dwelled data.
Thereof Business Intelligence Systems can also be called as Decision Support Systems. Business
Intelligence uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes and disseminates information with a topical focus on company competitors. Business intelligence understood
broadly



References:  Chris Kanaracus (2010), SaaS BI will Soar in 2012 Brian Gentile (2010), Cloud Business Intelligence. Retrieved from TDWI website: http://tdwi.org/Articles/2010/07/21/Cloud-BI-Stormy-Future.aspx?Page=1  Raden, Neil (2007) Nelson, Greg (2010). "Business Intelligence 2.0: Are we there yet?” SAS Global Forum 2010.  Seely Brown, John (2006)

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