Clocky "the runaway clock"
Marketing Management Clocky: The Runaway Alarm Clock
António Silva | 152113211 Mariana Marques | 152113216 Mariana Paiva | 152113049 Sebastian Botero | 152113380 Professor Kyryl Lakishyk
Index
Executive Summary .......................................................................................................... 3 Analysis of the Clocky’s project ........................................................................................ 5 Segmentation and Positioning of Clocky .......................................................................... 7 Final Recommendation .................................................................................................. 10 Clocky’s design ............................................................................................................ 10 Maintaining clients’ interest ....................................................................................... 11 Manufacturing location .............................................................................................. 11 Retail channels ............................................................................................................ 12 Clocky’s price .............................................................................................................. 12 Marketing communications ........................................................................................ 13
2
Executive Summary
This report
António Silva | 152113211 Mariana Marques | 152113216 Mariana Paiva | 152113049 Sebastian Botero | 152113380 Professor Kyryl Lakishyk
Index
Executive Summary .......................................................................................................... 3 Analysis of the Clocky’s project ........................................................................................ 5 Segmentation and Positioning of Clocky .......................................................................... 7 Final Recommendation .................................................................................................. 10 Clocky’s design ............................................................................................................ 10 Maintaining clients’ interest ....................................................................................... 11 Manufacturing location .............................................................................................. 11 Retail channels ............................................................................................................ 12 Clocky’s price .............................................................................................................. 12 Marketing communications ........................................................................................ 13
2
Executive Summary
This report