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Cloaking Other Black Hat SEO Techniques

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Cloaking Other Black Hat SEO Techniques
Cloaking & Other
Black Hat SEO
Techniques
By:
Group
12

Chaitra
Prabhu
Pranita
Bargale
Prasanna
Kotpalliwar

SEO Tactics

White Hat

•Pure and untainted approach
•Follows the S.E rules or guidelines.

Gray Hat
•bends the rules a little
•Speeds up results , carefully minimizes the risk of a penalty from S.E in a way that appears natural.

Black Hat
•Unethical, also known as spamdexing
•Keyword stuffing, link spamming, duplication of copyrighted content, page hijacking to elevate the placement of a website or rank in search results.
Outstock, BMW and JCPenny are companies that have used Black Hat tactics .

What is Black
Hat
SEO?
Definition “Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website 's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor 's site.”

BLACK HAT WHITE HAT
SEO
SEO
-Unethical,
violates
Google’s
guidelines
-Risk of
Penalization :

-Ethical &
Follows Google’s guidelines -Little or No risk of penalization

Black Hat Techniques that dominate SERP’s in 2014

a) Cloaking and Redirects
b) Parasite Hosting
c) Google Bombing

a)
Cloaking
and
Redirect
s

•Different content to users and different content to Google bots
•Content to users is deceptive, misleading and flashy
•Content to bots is a quality landing page with the right keywords

How Cloaking is done How to check for
Approach 1: cloaking? Fetch a webpage  Take the hash of the page (a number) Pretend to be a google bot & hash that page 
Compare the 2 page’s . Are they the same? Why this is NOT a good idea:
Webpage’s are dynamic (have timestamps, advertisement’s ) so if you compare the CONTENT of the 2 page’s by hashing, it may differ.

What Google does NOT consider cloaking

Geolocation :
• Looking at the IP Address and modifying the webpage for the user’s ease of access is not cloaking
Like by identifying the country of the user from his IP
Address (for e.g. FRANCE) and translating the webpage into a


References: • https://www.youtube.com/watch?v=QHtnfOgp65Q • https://www.youtube.com/watch?v=as3rmy_76mw • http://cognitiveseo.com/blog/4603/3-black-hat-strategi es-that-dominate-the-serps-in-2014 / • http://cognitiveseo.com/blog/229/black-hat-vs-white-ha t-seo-infographic/ • http:// searchenginewatch.com/sew/opinion/2214534/seo-101-m eet-the-white-hats-gray-hats-black-hats-asshats
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