Classic Perfume
Introduction Perfume has played a role in human existence and interaction for many thousands of years. The word “perfume” is widely acknowledged originates from the Latin language, and if divided the word into two word, ‘per’ is meaning ‘through’ and ‘fumar’ meaning ‘to smoke’. Muller(1992, p11) suggests that this association with smoke inspired that the first perfume were actually used for religious purposes, in the form of incense being burned as a sacrifice to the gods. The history was well aware of the power of scent. Howes & Synnott described that there are many ways in which people has been using perfume long time ago. It was used in one sense as a personal attraction device, however, it is also as a key element of a different group of different occasions. The study begins by considering the relationship between consumption in consumer society and advertising. The particular interest is the role of advertising in both reflecting and changing perceptions of womanliness. Advertising both reflects and influences social norms, so evaluating thematic changes over time allows us to chase fashion trends as well as social attitudes and values towards particular divisions of social difference, such as age and sexuality among others.(Debra Wong 2011 P8) Perfume advertisements not only mean sell a product, they also mean sell a lifestyle. Buying and wearing perfume is constructed as a means of transformation (Goldman 1987. 696) they made consumer to feel that perfume can give qualities they need, or provide access to luxurious lifestyles they desire to. In the research it shows a content and analysis of perfume advertisements in different brands. Perfume advertising has consistently reflected idealized images of love, happiness, romance and magic. In perfume advertising , the social divisions are commodified to create the illusion that consumer have a relationship with the perfume. The commodification of age, nationality, and sexuality, for example posits the
Bibliography: London. 1994 Synnot, A London. 1993 Henry G