cityu
Form 2B
COMMUNITY COLLEGE OF CITY UNIVERSITY
CITY UNIVERSITY OF HONG KONG
Information on a Course offered by Division of Business
Purpose: The information provided on this form will be deemed to be the official record of the details of the course. It has multipurpose uses: for the University / CCCU’s database, for publishing parts of it in the
University/ CCCU’s Programme and Courses Website, and in documents for students and others as necessary.
Course Title:
Marketing Communications
營銷傳意學
Course Code:
Credit Units:
Level:
Medium of Instruction:
Pre-requisites:
Pre-cursors:
Equivalent Courses:
Exclusive Courses:
Course Duration:
BUS20316
3
A2
English
- CM10311 Marketing
- Nil
CM20316
- Nil
One semester
Course Aims:
This course aims to equip students with knowledge of the methods by which a business communicates with its markets, as well as how to evaluate its communication effectiveness. It facilitates student learning on how companies use an integrated marketing communications strategy to achieve marketing communication.
Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students will be able to:
1.
2.
3.
4.
5.
Describe the marketing communications process and explain its importance in marketing.
Explain integrated marketing communications mix.
Apply the skills and knowledge required for an effective marketing communication.
Analyse, explain and apply the theories of marketing communications.
Identify and explain the differences between the various promotional tools, and apply knowledge and skills in developing an integrated marketing communications plan.
Alignment of the CILOs with the Programme Intended Learning Outcomes (PILOs) of ABA
(Marketing):
CILOs (Please if the CILO(s) is/are aligned with the PILO
1
2
3
4
5
Programme Intended Learning Outcomes (PILOs)
Apply marketing and management knowledge and skills
I.
to work in front line positions or as
COMMUNITY COLLEGE OF CITY UNIVERSITY
CITY UNIVERSITY OF HONG KONG
Information on a Course offered by Division of Business
Purpose: The information provided on this form will be deemed to be the official record of the details of the course. It has multipurpose uses: for the University / CCCU’s database, for publishing parts of it in the
University/ CCCU’s Programme and Courses Website, and in documents for students and others as necessary.
Course Title:
Marketing Communications
營銷傳意學
Course Code:
Credit Units:
Level:
Medium of Instruction:
Pre-requisites:
Pre-cursors:
Equivalent Courses:
Exclusive Courses:
Course Duration:
BUS20316
3
A2
English
- CM10311 Marketing
- Nil
CM20316
- Nil
One semester
Course Aims:
This course aims to equip students with knowledge of the methods by which a business communicates with its markets, as well as how to evaluate its communication effectiveness. It facilitates student learning on how companies use an integrated marketing communications strategy to achieve marketing communication.
Course Intended Learning Outcomes (CILOs)
Upon successful completion of this course, students will be able to:
1.
2.
3.
4.
5.
Describe the marketing communications process and explain its importance in marketing.
Explain integrated marketing communications mix.
Apply the skills and knowledge required for an effective marketing communication.
Analyse, explain and apply the theories of marketing communications.
Identify and explain the differences between the various promotional tools, and apply knowledge and skills in developing an integrated marketing communications plan.
Alignment of the CILOs with the Programme Intended Learning Outcomes (PILOs) of ABA
(Marketing):
CILOs (Please if the CILO(s) is/are aligned with the PILO
1
2
3
4
5
Programme Intended Learning Outcomes (PILOs)
Apply marketing and management knowledge and skills
I.
to work in front line positions or as