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City Bank vs Southeast Bank Financial Performance Analysis

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City Bank vs Southeast Bank Financial Performance Analysis
Introduction

This is a report of performance analysis of the company entitled City Bank. The ratio analysis will help to compare the financial performance of the company, with Southeast Bank Limited. The period of analysis is from 2004 to 2009. The performance of City Bank has been analyze in terms of

➢ Liquidity

➢ Leverage

➢ Activity (efficiency)

➢ Profitability

➢ Market Position

I have selected City Bank because it has been one of the leading banks in the banking industry of Bangladesh. It has always given priority to its customers and has served them with various customized products & services. It has also shown commitments on a consistent basis through different part of the society as a CSR activity. Thus, I have decided to choose City Bank as our subject of concern.

Objectives

The objective of this report is to analyze the financial performance of City Bank from the years 2004 to 2009 and compare with Southeast Bank Limited financial performance. Ratios have been used as an instrument to analyze the financial performance of the bank. But that is not all I will provide with explanations for the financial performance of the company and its competitor whether it performance is satisfactory or not compare to its competitor. This will allow a greater insight into both the company and also the industry where it operates. I will also recommend on what needs to be done for the improvement of the bank. This analysis will help investors to decide on whether to invest their money in City Bank or not. The objective of a company is to maximize shareholder’s wealth. I will identify on behalf of the investors whether the company is actually directing toward its objective by using ratio analysis. This report will also allow me to get some practical experience regarding the financial evaluation using ratio analysis. This will prove useful in the future, when I will be in the practical field.

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