Cirque Du Solleil- Strategic Management
Executive Summary
Cirque du Soleil is an entertainment firm from Montréal, Canada and was founded in 1984. The company started as a small business and gradually grew into a successful organisation with an established presence in the entertainment industry.
This report deals with the ways in which the organisation became successful. Therefore, it is necessary to analyse different factors.
The first part enumerates the stakeholders which contribute profits for Cirque du Soleil. Conversely, this section will cover the considerations the organisation must take into account for the welfare of its stakeholders.
The second part illustrates the organisation’s uniqueness and how they differ from their competitors, which is a result of several innovations and business strategy.
In the last part, the mission statement will be illustrated and discussed. Analysis of the mission statement will show the principles, philosophy, and beliefs that take high priority for their business. Furthermore, suggestions for the future will be listed.
1. Stakeholders & the success of Cirque du Soleil
A stakeholder is a person or a group who has an input in an organisation. It can affect the achievement of company’s objectives, activities and the behaviour of its member. (Mullins, 2005:163)
1.1. Cirque du Soleil’s stakeholders
Cirque du Soleil, like all other organisations, has many stakeholders which include managers, employees, customers, government, etc. Every stakeholder has its particular interests to support an organisation.
1.1.1. Managers
Managers have particular interests in an organisation e.g. in job security, size and growth of the organisation or prestige. (Mullins, 2005: 164) Additionally, the managers achieve a self fulfilment because they have career prospects due to the variety of jobs e.g. in environment issues. (Cirque du Soleil, 2012) Hence, the managers are able to learn different stages of work and also have job possibilities in non-circus work.
1.1.2.
Cirque du Soleil is an entertainment firm from Montréal, Canada and was founded in 1984. The company started as a small business and gradually grew into a successful organisation with an established presence in the entertainment industry.
This report deals with the ways in which the organisation became successful. Therefore, it is necessary to analyse different factors.
The first part enumerates the stakeholders which contribute profits for Cirque du Soleil. Conversely, this section will cover the considerations the organisation must take into account for the welfare of its stakeholders.
The second part illustrates the organisation’s uniqueness and how they differ from their competitors, which is a result of several innovations and business strategy.
In the last part, the mission statement will be illustrated and discussed. Analysis of the mission statement will show the principles, philosophy, and beliefs that take high priority for their business. Furthermore, suggestions for the future will be listed.
1. Stakeholders & the success of Cirque du Soleil
A stakeholder is a person or a group who has an input in an organisation. It can affect the achievement of company’s objectives, activities and the behaviour of its member. (Mullins, 2005:163)
1.1. Cirque du Soleil’s stakeholders
Cirque du Soleil, like all other organisations, has many stakeholders which include managers, employees, customers, government, etc. Every stakeholder has its particular interests to support an organisation.
1.1.1. Managers
Managers have particular interests in an organisation e.g. in job security, size and growth of the organisation or prestige. (Mullins, 2005: 164) Additionally, the managers achieve a self fulfilment because they have career prospects due to the variety of jobs e.g. in environment issues. (Cirque du Soleil, 2012) Hence, the managers are able to learn different stages of work and also have job possibilities in non-circus work.
1.1.2.
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