CIM Final Tesco P
Student Assignment Covering Form
Course/Unit Information
Course
Pearson (Edexcel) BTEC Level 7Extended Diploma in Strategic Management & Leadership
Unit No.
Unit 6
Unit Name
Creative and Innovative Management
Unit code
F/602/2064
Batch
I11/I21– CIM–1408
Student Information
(To be filled by the student prior submitting the assignment)
Name
Westford Student ID
Edexcel Student ID
Email
Date of Submission
Student Declaration
I, _________________ (Name) hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment for this qualification. All the sources, from which information has been obtained for this assignment, have been referenced as per Harvard Referencing format. I further confirm that I have read and understood the Westford School of Management rules and regulations about plagiarism and copying and agree to be bound by them.
Students Signature : _____________________ (signed)
Student Name :
Date :
Contents
1 Introduction 3
2 Innovative & Creative Idea and Rationale for the Idea 3
3 Communicating the Idea to Stakeholders 3
3.1 Stakeholders of an Organization 3
3.2 Ways of Communicating Idea to the Stakeholders 4
4 Key Goals and Priorities 5
5 Barriers 5
5.1 Competitors 5
5.2 Self-Cannibalism 5
6 Strategy to Overcome Barriers & its Effectiveness 6
7 Conclusion 6
8 Bibliography 7
1 Introduction
This paper introduces the innovative and creative idea with respect to Tesco. This paper is a sequel of the CIM Interim Task whereby the process of creativity and innovative management was being reviewed. This paper however takes a step further and introduces a creative and innovative idea and devises a communication strategy to communicate it to the organization’s stakeholders.
2 Innovative & Creative Idea and Rationale for the Idea
AC 3.1 : Produce an appropriate rationale to persuade stakeholders of an organisation of the benefits of
Course/Unit Information
Course
Pearson (Edexcel) BTEC Level 7Extended Diploma in Strategic Management & Leadership
Unit No.
Unit 6
Unit Name
Creative and Innovative Management
Unit code
F/602/2064
Batch
I11/I21– CIM–1408
Student Information
(To be filled by the student prior submitting the assignment)
Name
Westford Student ID
Edexcel Student ID
Date of Submission
Student Declaration
I, _________________ (Name) hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment for this qualification. All the sources, from which information has been obtained for this assignment, have been referenced as per Harvard Referencing format. I further confirm that I have read and understood the Westford School of Management rules and regulations about plagiarism and copying and agree to be bound by them.
Students Signature : _____________________ (signed)
Student Name :
Date :
Contents
1 Introduction 3
2 Innovative & Creative Idea and Rationale for the Idea 3
3 Communicating the Idea to Stakeholders 3
3.1 Stakeholders of an Organization 3
3.2 Ways of Communicating Idea to the Stakeholders 4
4 Key Goals and Priorities 5
5 Barriers 5
5.1 Competitors 5
5.2 Self-Cannibalism 5
6 Strategy to Overcome Barriers & its Effectiveness 6
7 Conclusion 6
8 Bibliography 7
1 Introduction
This paper introduces the innovative and creative idea with respect to Tesco. This paper is a sequel of the CIM Interim Task whereby the process of creativity and innovative management was being reviewed. This paper however takes a step further and introduces a creative and innovative idea and devises a communication strategy to communicate it to the organization’s stakeholders.
2 Innovative & Creative Idea and Rationale for the Idea
AC 3.1 : Produce an appropriate rationale to persuade stakeholders of an organisation of the benefits of
Bibliography: Daily Mail (2011): The Great Tesco ‘Big Price Drop’ rip-off: Supermarket Pushed Prices UP weeks before its GBP 500m cost-cutting campaign. Available at: http://www.dailymail.co.uk/news/article-2049979/The-great-Tesco-Big-Price-Drop-rip-Supermarket-pushed-prices-UP-weeks-500m-cost-cutting-campaign.html Friedman & Miles (2006): Stakeholders: Theory and Practice. Oxford University Press Handford (2014): Prices London Coffee Shop Chains, 2014. Available at: http://www.londontoolkit.com/blog/eats/coffee-shop-chains-in-london/ Keynote (2012): Coffee & Sandwich Shops: Market Assessment 2012 Available at: http://www.keynote.co.uk.ezp1.bath.ac.uk/market-intelligence/view/product/10512/coffee-%26-sandwich-shops?highlight=coffee+%26+sandwich&utm_source=kn.r Tesco: About Us (2014): Our Businesses. Available at: http://www.tescoplc.com/index.asp?pageid=276 Tesco Plc (2013): Listening and Engaging, Ask more than Tell. Available at: www.tesco.com/csr/downloads/pdf3.pdf