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Cigarettes In Advertising

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Cigarettes In Advertising
Commercial 1 : Cigarettes and a Gun

Smoking is perceived as harmful to the public. Three young boys were smoking together. One uses gun lighter, which signifies danger. Closely looking at their faces, I assume that they were smoking because of depression. This advertise is passing on a negative influence to upcoming generation. The advertise was created by the Center for Diseases Control, to inform non-smokers about the dangers of smoking. It compares cigarettes to bullets in a gun as a way to explain how cigarettes are deadly.
The commercial represents ethos, the fact that it was published by CDC. CDC is a well-known organization. Also, Pathos is the powerful aspect of this commercial. The CDC is depicting a picture of a gun to help them
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