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Cialdini's Influence The Psychology Of Persuasion?

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Cialdini's Influence The Psychology Of Persuasion?
Influencing or persuading others isn’t some sort of magic trick or based on luck – it is a specific science. Most people can’t explain the exact reasons how they came to a specific decision, but by analyzing the reasons behind the science of influence we can. Robert Cialdini discusses several universal principles in his book “Influence: The Psychology of Persuasion” on how to not just become a skilled persuader, but how to properly recognize and defender yourself from them (BOOK). In order for psychological operations (PSYOPS) to be successful there needs to be an understanding of the underlying factors that influence decisions and how to use them to persuade others. The art and science of persuasion can be divided into six principles which
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