Preview

Chocolate Biscuits over Rights Biscuit Brands

Powerful Essays
Open Document
Open Document
5178 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chocolate Biscuits over Rights Biscuit Brands
CHAPTER 1
1. Introduction

1.1 History of Biscuit Industry

Biscuits are a very significant part of the food industry in most countries of the world. A biscuit is a small baked product; the exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice" (similar to the German Zwieback). Some of the original biscuits were British naval hard tack. That was passed down to American culture, and hard tack (biscuits) was made through the 19th century.
Biscuit can flourish in any environment where there is a base population, in the immediate vicinity of the plant; a country with large population is well suited for a biscuit plant. Biscuit is most suited for local production. This factor alone has made India a big biscuit center. Biscuit Industry has flourished in India enormously over the years and is still growing phenomenally.
This growth has funneled a growth of all facets of biscuit making in India. While the modern India is considered a center for software development, many do not realize that one industry that has developed similar capabilities is Biscuit.

2. Biscuit Industry in India

India Biscuits Industry came into major existence and started gaining a sound status in the bakery industry in the later part of 20th century when the urbanized society called for readymade food products at a tenable cost. Biscuits were assumed as sick-man's diet in earlier days. But today it has become one of the most loved fast food products for every age group. Biscuits are always easy to carry, tasty to eat, cholesterol free and reasonable at cost. States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal are the most industrially developed states; hold the maximum amount of consumption of biscuits. Even, the rural sector consumes around 55 % of the biscuits in the bakery products.

The industry has a

You May Also Find These Documents Helpful

  • Powerful Essays

    There are multiple issues facing Rogers’ Chocolates. Rogers’ has a dated value proposition. In order to expand they need to compromise the history behind the brand. The service tactics and packaging is old fashioned. The need for a different look was further backed by a consultant hired by Rogers’. Their current traditions may be well received in Victoria but they aren’t working to fully expand markets.…

    • 1260 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    1 Describe The McVitie

    • 695 Words
    • 3 Pages

    McVities breakfast biscuits- this is a type of biscuit that is often bought by parents,…

    • 695 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    After reading The History of Chocolate by Diner’s Digest it is easy to understand that the main idea of the story is about the history of chocolate. For example, how it all started and how it changed over the years. The history of chocolate a beverage and ended in a bar.…

    • 447 Words
    • 2 Pages
    Good Essays
  • Good Essays

    History of Cookies

    • 570 Words
    • 3 Pages

    The first cookies were created by accident. Cooks used a small amount of cake batter to test their oven temperature before baking a large cake. The earliest cookie-style cakes are thought to date back to seventh-century Persia. Persia was one of the first countries to cultivate sugar. The word cookie originally came from the Dutch keokje, meaning “little cake”. Dutch first popularized cookies in the United States. The British incorporated them in the 19th century in their daily tea service and calling them biscuits or sweet buns, as they do in Scotland.…

    • 570 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The most vital characteristic of the biscuit that they should have been concerned on is the moisture content. The moisture content plays an important roles since its ensures that biscuits are generally free from microbiological spoilage and have a long shelf life if they are protected from absorbing moisture from damp surroundings or atmosphere. Biscuits have relatively high energy density compared with other baked goods. The biscuit produced in Khong Guan has a moisture content of about 1 to 5%, if it exceeded than that, it can be considered spoiled and be thrown away as food waste (Baked info).…

    • 1263 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    • • • • • • • • • Sales of biscuits/treats increased by 8% in 2010 Biscuits Bones – Rawhide or animal Dried meats Extruded treats Functional treats Frozen Homemade Bakery…

    • 1507 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    Mr. Steve Parkhill, president of Rogers’ Chocolate, has been faced with the challenge to double or triple the size of the company within 10 years. Ideas for growth have already been presented by the board, and these include franchising, online business, corporate gift market, and focusing on the 2010 Winter Olympics in Vancouver, British Columbia. It was suggested to focus its efforts outside of British Columbia, but there is no guarantee that they would have the same success elsewhere.…

    • 1948 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Int. Business Ch. 16

    • 347 Words
    • 2 Pages

    Pillsbury used its Diageo unit to enter India. The unit initially considered selling high-value products in India, but due to low disposable income levels abandoned that approach. Instead, they decided to go with a high volume product.…

    • 347 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Market demand for years 2007, 2011, 2012 and forecasts for years 2013, 2014 and 2015. Company market shares and brands for 2012 and continuously updated.…

    • 667 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    In 2007, Britannia, one of the India’s largest biscuit brands held a market share of 38% in terms of value. Indian biscuit industry, the third largest producer of the biscuits in the world was highly under-penetrated. This presented numerous growth opportunities to new as well as existing players. Apart from the presence of big players like ITC Foods and Parle, the local manufacturers of biscuits and other Indian snacks had been raising concerns for Britannia. Besides competition, Britannia faced critical challenges due to declining margins in the biscuit industry due to the increasing costs of raw materials. Its profit had been on a decline since 2005. Though Britannia had forayed into dairy and bakery products, 90% of its revenues still came from its core business in biscuits category which was largely driven by product innovation. (www.ibscds.com)…

    • 1141 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Bakery and Confectionery

    • 8055 Words
    • 33 Pages

    The purpose and scope of this information memorandum is to introduce the subject matter and…

    • 8055 Words
    • 33 Pages
    Satisfactory Essays
  • Good Essays

    Sachet Marketing

    • 2070 Words
    • 9 Pages

    Many multinational companies have realised that they need to tailor their products to local conditions to be successful in India. Bhakti Chuganee reports on their experiences.…

    • 2070 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Parle G

    • 2795 Words
    • 12 Pages

    Parle Products was established in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits.[2]…

    • 2795 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    confectionery in india 2011

    • 6821 Words
    • 28 Pages

    Chocolate is the largest segment of the confectionery market in India, accounting for 46% of the market's…

    • 6821 Words
    • 28 Pages
    Powerful Essays
  • Satisfactory Essays

    Consumer-Buying-Behaviour-And-Effectiveness-Of-Marketing-Strategies-Adopted-For-Biscuitsby major companies. To identify different factors that influence consumer buying behaviour towards purchase of biscuits. To suggest improvements in marketing...Premium…

    • 683 Words
    • 3 Pages
    Satisfactory Essays

Related Topics