Choco Candy Venture
Business Plan (Chocolate candies) For Small and medium entreprise
The business concept:
“The chocolate industry offers a wide variety of opportunities for the small business owner, weathers economic recession well and is growing despite increased health-consciousness and calorie counting. Growth will be driven by population growth as well as expansion into new markets, product innovation and rising disposable income levels leading to greater purchasing of premium offerings.
Chocolate is wildly popular for individual consumption, gift giving and cooking. Due to the dominance of large-scale production dynasties, franchises and small businesses tend to focus on unique or specialty items or services. Unique chocolates may be from a region famous for a particular technique, baked on-site or offer a different take on tradition, while specialty services tend to focus on gift-packaging or delivery.
The wholesale candy industry has gone through so many changes in the last 50 years it is incredible. The industry has evolved from many small players in the early1960's and 1970's to a much smaller set of mid sized to huge wholesale candy suppliers. Manufactures are also much stricter with the criteria needed to buy direct. The industry consolidation has also required the wholesale candy supplier to carry a broad product base. This is required as customers are looking for one stop shopping. Many wholesale candy companies are being bought by the larger ones,are forced out of business or if lucky can find a niche area to play in.Adding to the industry pressures are wholesale candy price increases. While candy prices have continued to increase over the last few years in 2007 and 2008,customers are often very price conscious and demanding. The chocolate consumption in Romania has recorded a constant growth trend during the last 3 years,at the present being estimated at 130 million Euro.In 2003 the annual chocolate consumption in Romania recorded the level of
The business concept:
“The chocolate industry offers a wide variety of opportunities for the small business owner, weathers economic recession well and is growing despite increased health-consciousness and calorie counting. Growth will be driven by population growth as well as expansion into new markets, product innovation and rising disposable income levels leading to greater purchasing of premium offerings.
Chocolate is wildly popular for individual consumption, gift giving and cooking. Due to the dominance of large-scale production dynasties, franchises and small businesses tend to focus on unique or specialty items or services. Unique chocolates may be from a region famous for a particular technique, baked on-site or offer a different take on tradition, while specialty services tend to focus on gift-packaging or delivery.
The wholesale candy industry has gone through so many changes in the last 50 years it is incredible. The industry has evolved from many small players in the early1960's and 1970's to a much smaller set of mid sized to huge wholesale candy suppliers. Manufactures are also much stricter with the criteria needed to buy direct. The industry consolidation has also required the wholesale candy supplier to carry a broad product base. This is required as customers are looking for one stop shopping. Many wholesale candy companies are being bought by the larger ones,are forced out of business or if lucky can find a niche area to play in.Adding to the industry pressures are wholesale candy price increases. While candy prices have continued to increase over the last few years in 2007 and 2008,customers are often very price conscious and demanding. The chocolate consumption in Romania has recorded a constant growth trend during the last 3 years,at the present being estimated at 130 million Euro.In 2003 the annual chocolate consumption in Romania recorded the level of