Preview

China Market Segmentation

Powerful Essays
Open Document
Open Document
41881 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
China Market Segmentation
Consumer and Travel
Trade Research in China
Quantitative Report
April 24, 2006

© Decima Research Inc.

|

decima.com | ISO 9001:2000 Certified

1

Proprietary Warning (Decima)
The information contained herein is proprietary to Decima and may not be used, reproduced or disclosed to others except as specifically permitted in writing by the originator of the information. The recipient of the information, by its retention and use, agrees to protect the same and the information contained therein from loss, theft or compromise.

Toronto

Ottawa

Montreal

2345 Yonge Street
160 Elgin Street
630 Sherbrooke St West
Suite 405
Suite 1820
Suite 1101
Toronto, Ontario Ottawa, Ontario
Montreal, Quebec
M4P 2E5
K2P 2P7
H3A 1E4 t: (416) 962-2013 f: (416) 962-0505

t: (613) 230-2200 f: (613) 230-9048

www.decima.com

t: (514) 288-0037 f: (514) 288-0138

info@decima.com

Decima Research Inc. is ISO 9001:2000 Certified

© Decima Research Inc.

|

decima.com | ISO 9001:2000 Certified

2

Consumer and Travel Trade Research in China – Quantitative Report

Table of Contents
1. Introduction .............................................................................. 5
Background and Objectives ......................................................... 5
Methodology................................................................................. 6
Organization of the Report ........................................................... 8
2. Key Findings............................................................................. 9
3. Overview of Chinese Long-Haul Pleasure Travellers......... 12
Demographics of Recent Long-Haul Travellers ......................... 12
Recent Travellers to Canada...................................................... 14
Planners..................................................................................... 16
4. Overview of Chinese Long-Haul Pleasure Trips.................. 17
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Business in China
    • 698 Words
    • 3 Pages

    Business in China

    Would US companies be better suited trying to "go it alone" in China or to partner with a company that will provide tangible assets and other services for the US-based MNC? What stumbling blocks might exist when partnering with a company in China?…

    • 698 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Norovirus: Gastroenteritis and Vessel Sanitation Program
    • 800 Words
    • 4 Pages

    Norovirus: Gastroenteritis and Vessel Sanitation Program

    Sloan, G. (2011, January 01). 2011 USA TODAY, a division of Gannett Co. Inc. Retrieved October 03, 2011, from USA Today Travel website: http://travel.usatoday.com…

    • 800 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    MARKET SEGMENTATION
    • 4820 Words
    • 14 Pages

    MARKET SEGMENTATION

    As the traditional target market which is high school students is projected to decrease over the next ten years, we at regional state university need to come with a new idea of our target market. Other potential market segmentation can be considered by using these few methods that elaborated below.…

    • 4820 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Market Segmentation
    • 5468 Words
    • 22 Pages

    Market Segmentation

    Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The world is made up from billions of buyers with their own sets of needs and behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. Such a group is known as a 'segment'. Think of you r market as an orange, with a series of connected but distinctive segments, each with their own profile.…

    • 5468 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Better Essays

    Reflective Essay On Social Work
    • 1268 Words
    • 6 Pages

    Reflective Essay On Social Work

    Firstly I would like to state that the views and experiences expressed in this essay are not general statements directed at the travelling community as a whole but just my own personal experiences with individuals, this also holds true for members of the settled community that I will discuss.…

    • 1268 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Market Segmentation
    • 3517 Words
    • 15 Pages

    Market Segmentation

    This is a report on market segmentation and this is identifying groups of customers who will respond to marketing activity in the same way. There are five segments in market segmentation which are similar wants, purchasing power so this is when an older person can buy more products then a younger person and this is because, geographical area this is selling products depending on where your business is located, for example in New quay sell surf ware items because there is beaches near and Scotland sell more ski products, buying attitudes this is when some people will buy products when the prices go down or some people have the top products such as Apple and finally buying habits this is things such as how often do you buy and when do you buy it.…

    • 3517 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Market Segmentation
    • 433 Words
    • 2 Pages

    Market Segmentation

    Market segmentation is the division of the total market into smaller, relatively homogeneous groups. It is necessary to segment or classify the various people or institutions in order to identify those with sufficient purchasing power, authority, and willingness to buy. Because no single marketing mix can satisfy all marketing segments, it is important to establish target markets and apply the appropriate marketing strategies in order to maximize market share.…

    • 433 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Market Segmentation, Targeting and Positioning
    • 2672 Words
    • 11 Pages

    Market Segmentation, Targeting and Positioning

    You must have ever wondered why marketers only target certain markets and how these markets are identified. Think about universities: how do they identify which students to touch with about degrees schemes? What criteria or base (variables) do they use? Do they base it on where you live, your age, or your previous schooling scores? Do they market to postgraduate and undergraduate groups differently, what about international and domestic student groups----is this difference important for the effective marketing of higher education services to students?…

    • 2672 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    market segmentation
    • 1411 Words
    • 6 Pages

    market segmentation

    Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink…

    • 1411 Words
    • 6 Pages
    Good Essays
    Read More
  • Better Essays

    Market Segmentation
    • 1727 Words
    • 7 Pages

    Market Segmentation

    Segmentation, targeting and positioning are interrelated activities, which are important to achieving a successful marketing mix. Discuss these concepts in theory and give practical example of how they can be applied to one industry of your choice.…

    • 1727 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Market Segmentation
    • 2606 Words
    • 11 Pages

    Market Segmentation

    Segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation…

    • 2606 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Market Segmentation
    • 256 Words
    • 2 Pages

    Market Segmentation

    Division of marketing for Kit Kat – chocolate bar, into geographic , demographic, psychographic and behavioural segmentation.…

    • 256 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Market Segmentation Criteria
    • 1351 Words
    • 5 Pages

    Market Segmentation Criteria

    Even McDonald's, which has one of the most recognizable brands in the fast food industry, cannot satisfy every customer's need related to food. However, the company has a strong customer base that consists of different types of consumers. Needs are different for each of these consumers and McDonald's certainly realizes it cannot meet the needs of these various groups by marketing to them in the same way.…

    • 1351 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Market Segmentation
    • 1458 Words
    • 6 Pages

    Market Segmentation

    What is the point of market segmentation? Really, what is the point? As my Uncle Jim used to say, "If you throw enough dirt on the wall some of it is going to stick, ain't it?" So why don't companies just throw a bunch of good products at the people and just see who buys what, if anything at all? That might have worked along time ago, but now, the answer in short, is competition. Today, there are to types of companies, those that are profitable … and those that are profitable. My point is, companies don't have time to keep "throwin' dirt," they have to find that one piece of dirt that sticks and keep using it. Anderson and Vincze in Strategic Marketing Management, (pg 226) define market segmentation as "the process of dividing a large market into smaller groups or clusters of customers with similar characteristics." Basically, market segmentation is the filter that determines what dirt sticks, and what doesn't. In addition, if I understood one point that has been repeated over and over in class, it's that the key to success in business in the future is the relationship between the buyer and seller. Segmentation permits closer relationships between buyer and seller and the ability to identify new marketing opportunities as Gap Incorporated has done with me.…

    • 1458 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Business in China
    • 1122 Words
    • 5 Pages

    Business in China

    The role of government when doing business in China is very important. It is especially important if you are from a different country, such as the United States, because the approaches to dealing with the government are much different. There are many factors in which should be considered when dealing with business related issues with the government. These include whether or not your business strategies go along with the plan the government has for Chinas development, understanding how the Chinese government interfaces with your business, and also how to deal with pressures from the government when they want you to do things you and your business don’t want to do. (Palne, 2010). A major mistake foreigners often make when dealing with the Chinese government for business is that they think they can gain government support with money and connections to people in higher positions. “Working with government isn’t a matter of periodically wining and dining the right officials or reacting when policies change; it must be a central part of the strategic planning process.” (Palne, 2010, pg. 104)…

    • 1122 Words
    • 5 Pages
    Good Essays
    Read More

Related Topics