Chik-Fil-a Case Analysis
{draw:frame} CASE ANALYSIS Principals of Management December 11, 2008 Abstract Chick-fil-a restaurant is a family owned chain. Truett Cathy has been in the restaurant business for 62 years and now has 1,400 restaurants in 37 states including Washington D.C. {text:bibliography-mark} . As of 2007, Chick-fil-A’s reached sales of $2.64 billion which showed an improvement of 16.09% increase in sales from 2006 {text:bibliography-mark} . Table of Contents I. Introduction and Background Abstract ………………………………………..……………………………2 II. Literature Review…………………………………………………………..4-7 A. Major research area one: History of Chick-fil-A………………………………………4 B. Major research area two: Mission Statement………………….……….……….4 C. Major research area three: SWOT Analysis……………………………….……..5-7 D. Major research area four: Industry Environment………………………………..7 E. Major research area five: Financial Analysis……………………………………7 E. Conclusion:…………………………………………………………………...….7 III. References ……………………………………………………….…...….…….8 Literature Review History of Chick-fil-A: In the small Atlanta suburb of Hapeville in 1946, Truett Cathy opened the Dwarf Grill and later named it Dwarf House. In 1961, Good Brothers Poultry offered Cathy to come up with a chicken sandwich that met up to airline size requirements. He then invented the original Chicken Sandwich in 1964 when his regular customers finally told him “We like it. Don’t change it again.” {text:bibliography-mark} When he was deciding on the name to trade mark, he thought about the chicken filet he used. He then shortened it with a capital “A” at the end to stand for top quality. In 1967 he opened up his first mall restaurant in the Greenbrair Mall in Atlanta. In 1973, he offered $1000 team member scholarships for his employees to further their education. In 1982 it was the 1st fast food chain nationally to sell chicken nuggets. In 1992, Georgia Tech and Clemons University were the first
References: