"Chef Kevin’s Patisserie Café" a Marketing Plan
KESTER GRANT COLLEGE
“Chef Kevin’s Patisserie Café”
A Marketing Plan presented to
The Faculty of Business Administration
In Partial Fulfillment
Of the requirements for the degree
Bachelor of Science in Business Administration
Submitted to: MS.MARIA CYNTHIA V. FABRIGA
Submitted by: CAROLINE TAN
TABLE OF CONTENTS:
I. Executive summary Objectives Mission Statement
II.
Company Profile
Organizational structure
Products and Services
III.
Situation Analysis
IV.
Marketing Audit: SWOT
V.
Strategy Formulation
VI.
Strategy Implementation
VII.
Strategy Evaluation
I. Executive summary
“Delighting to serve you Right!”
Delight means happiness and may refer to someone or something that brings such a state. Right as in accordance with what is good, proper, or just right conduct.
Chef Kevin’s Patisserie Café’s is a dessert cafe concept It emphasizes handmade gourmet desserts in a casual atmosphere. Watching your dessert be prepared right in front of you is the unique selling point of our business.
Chef Kevin’s Patisserie Café’s commitment to excellence in the baking industry will enable to deliver high quality products to its customers. Aside from baking products or goods, we have also walked extra mile by offering the best quality of coffee to quench the thirst of coffee lovers while tasting our pastries.
The location is at 32nd and 5th Building 5th Ave. cor. 32nd St., Fort Bonifacio Global City Taguig. Which was highly recommended by our friends and other accquaintances. The place is perfect for coffe lovers and pastry lovers. Although the products we serve are considered to be product for high-end customers but there are products which will enter the low-income earners like administrative staff of business establishments near our location. Students afford prices for pastries 3 in one coffee is also available.
Objectives
1. Attain
“Chef Kevin’s Patisserie Café”
A Marketing Plan presented to
The Faculty of Business Administration
In Partial Fulfillment
Of the requirements for the degree
Bachelor of Science in Business Administration
Submitted to: MS.MARIA CYNTHIA V. FABRIGA
Submitted by: CAROLINE TAN
TABLE OF CONTENTS:
I. Executive summary Objectives Mission Statement
II.
Company Profile
Organizational structure
Products and Services
III.
Situation Analysis
IV.
Marketing Audit: SWOT
V.
Strategy Formulation
VI.
Strategy Implementation
VII.
Strategy Evaluation
I. Executive summary
“Delighting to serve you Right!”
Delight means happiness and may refer to someone or something that brings such a state. Right as in accordance with what is good, proper, or just right conduct.
Chef Kevin’s Patisserie Café’s is a dessert cafe concept It emphasizes handmade gourmet desserts in a casual atmosphere. Watching your dessert be prepared right in front of you is the unique selling point of our business.
Chef Kevin’s Patisserie Café’s commitment to excellence in the baking industry will enable to deliver high quality products to its customers. Aside from baking products or goods, we have also walked extra mile by offering the best quality of coffee to quench the thirst of coffee lovers while tasting our pastries.
The location is at 32nd and 5th Building 5th Ave. cor. 32nd St., Fort Bonifacio Global City Taguig. Which was highly recommended by our friends and other accquaintances. The place is perfect for coffe lovers and pastry lovers. Although the products we serve are considered to be product for high-end customers but there are products which will enter the low-income earners like administrative staff of business establishments near our location. Students afford prices for pastries 3 in one coffee is also available.
Objectives
1. Attain