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chattanooga
Chattanooga Case Analysis
Fannie Spears
Jack Welch Management Institute
Dr. Richardson
JWI 510
November 15, 2014

Abstract
The Chattanooga Ice Cream division, the third largest division in ice cream has received some bad news concerning the future of the company. Charles Moore, which is the president and general manager, has to break the news to the leadership team that in ninety days the Sealtest line will be replacing Chattanooga in all the southeast region supermarket. Moore has knowledge of the team’s dysfunctions; he just thinks it is better just to look over things, instead of hitting it head on. He needs ideas on what can be done to save Chattanooga from being pulled. What can Charles Moore do to save the ice cream division?

Introduction
The Chattanooga Ice Cream Company has several dysfunctions as a team. The team is not on the same page when it comes to the ice cream division. The loss that may happen will have a quick decision on what needs to happen to keep the Chattanooga Ice Cream division a float. Moore needs to make the necessary changes among the team to make it functional instead of dysfunctional.
Team Dysfunction
The dysfunction of the team started with Charles Moore, his leadership skills are relaxed a bit/nonexistent. Based on the reading of The Chattanooga Ice Cream Company, Moore believes in group based decisions, bringing people together and sharing information in a group setting. He thought this way of making decisions was the best for his leadership style and it had worked for him previously. His team has all five of the dysfunctions that Lencioni shared in his book. The team could not come to a decision that was best for the company as a whole. Departments were not on the same page when it comes to production, advertising, marketing and etc. The department did not know how to work as a team.
Lack of Trust
A lack of trust seems to be present among the team members. Trust lies at the heart



References: Flanagan, T.A., and Runde, C.E. (2008). Hidden potential: Embracing conflict can pay off for teams. Leadership in Action. Katzenbach, Jon, and Smith, Douglas (1991). The Discipline of the Teams. Lencioni, P. (2002). The Five Dysfunctions of a Team. San Francisco, CA Jossey-Bass. Sloane, C. (October, 2003). The Chattanooga Ice Cream Division. Harvard Business School. Welch, J. and Welch, S. (2005). Winning. New York, NY. Harper Collins.

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